Broadsign Successfully Completes SOC II and ISAE3402 Service Auditor Reports
Rigorous third-party audit ensures strict information security policies to protect customer data
Montreal, Canada. September 13, 2017 – Broadsign, the leading provider of digital signage and digital out-of-home software solutions, announced that it has successfully completed theService Organization Control (SOC) II andISAE3402 audits. These audits set standards for security, availability, process integrity, confidentiality and privacy for SaaS and cloud-based companies.
As digital signage network operators increasingly leverage cloud services to store data, compliance ensures that service providers follow strict security policies and procedures to protect the integrity and confidentiality of their clients’ data.
“We are proud to lead the digital out-of-home industry in obtaining the SOC II and ISAE3402 Service Auditor Reports,” said Burr Smith, Chairman, CEO and President at Broadsign. “We have always emphasized internal security rigour, but the audit and certification provides the third-party verification that our customers want.”
Conducted byBDO Canada LLP, an independent, internationally recognized professional services firm, the auditors evaluated Broadsign’s internal controls for organization and administration, physical and environmental controls, information security, system development, client implementation, system availability and disaster recovery.
“Broadsign is showcasing its commitment to maintaining the highest levels of security and confidentiality amongst SaaS and cloud-based companies” said Carlo Mariglia, Partner, Advisory Services at BDO Canada LLP. “With the successful completion of the audit, Broadsign customers now have third-party verification that the security of their data meets the rigorous globally accepted standards.”
Security in the digital signage industry is important, especially given the public nature of the screens and the prominence of cloud-based services. In a recent survey conducted by Broadsign, security and reliability ranked amongst the top three concerns that digital signage media owners have for their networks.
About Broadsign
Broadsign is the leading ad tech company providing secure and reliable automated digital signage software to media owners and operators across the globe. Enabling the effective management of dynamic content across complex global networks, Broadsign powers over 120,000 displays in venues such as airports, shopping malls, health clinics and cinemas.
A sneak peek at the data-backed findings in our 2026 Programmatic DOOH Trends Report
Programmatic digital out-of-home (pDOOH) is thriving, bringing digital speed and accountability to a medium built on real-world reach. But as the channel’s capabilities expand and campaigns become more sophisticated, so do the investment strategies behind them.
To better understand the trends and shifts defining today’s programmatic OOH marketplace, we analyzed aggregated transaction data from the Broadsign and Place Exchange SSPs — together representing the world’s largest independent programmatic OOH ecosystem, with more than 1.7 million programmatically-enabled screens and over 1.5 trillion available impressions each month.
The result is Broadsign’s new 2026 Programmatic DOOH Trends Report: a comprehensive global snapshot of programmatic digital out-of-home activity. Drawing on full-year 2025 and Q1 2026 internal transaction data, it surfaces useful signals about what today’s buyers value — and how media owners can use those signals to inform inventory positioning and packaging strategies.
Read on for a sneak peek of some of the key findings you’ll find inside.
The programmatic digital out-of-home market is maturing
Programmatic DOOH is no longer limited to a small group of early adopters. Today’s advertiser mix reflects a channel that has proven its value across a wide range of business contexts and use cases — a clear sign of a maturing market.
Top Spending Advertiser Categories
Global, full-year 2025 | Categorized by IAB category
Food & Drink, at 18.5%, remained the largest advertiser category by spend share in 2025, followed by Shopping at 11.8% — reinforcing the channel’s strong fit for brands looking to influence consumer decisions close to the point of purchase. Meanwhile, Personal Finance (10.5%) and Technology (8.9%), the third- and fourth-largest categories, together accounted for nearly a fifth of all programmatic OOH spend last year, highlighting OOH’s appeal among categories with longer consideration cycles.
A diverse mix of demand is a strategic advantage for media owners. It reduces dependence on any single industry’s budget cycles while creating more opportunities to grow revenue across a range of advertiser categories and campaign objectives.
The broad-reach outdoor environments that out-of-home has long been known for continue to anchor programmatic OOH spend. But advertisers are also investing across a diverse range of other context-rich venue types, indicating strong demand to reach audiences in relevant moments throughout the physical world.
Spend distribution by venue category
Global, full-year 2025
Outdoor accounted for nearly half (48.4%) of all 2025 spend, reflecting its unmatched ability to deliver wide coverage and cost-effective reach. Retail (18.5%) also occupies a distinct position in the mix thanks to its proximity to real-world purchase decisions. Transit (12.7%) and Entertainment (10.4%) venues followed, demonstrating strong buyer demand for high-dwell environments.
Reach is still the foundation of programmatic DOOH, but buyers aren’t taking a one-size-fits-all approach. They’re investing across a wide mix of venues to support different marketing objectives, making it more important than ever for media owners to highlight what makes each environment unique. The clearer the value proposition, the more opportunities to win new campaigns.
The market is rallying around a few key formats
Programmatic OOH creative — both video and display — is converging around a relatively small number of dominant formats, making cross-network activation (and cross-channel repurposing of creative assets) more straightforward for buyers and giving media owners a clear picture of what creative specs to prioritize.
Spend by video ad size (width x height)Spend by display ad size (width x height)
For example, just two asset sizes — 1080×1920 (vertical portrait) and 1920×1080 (landscape) — collectively accounted for 77% of all programmatic video spend in 2025. Similarly, the top three display ad sizes — 1080×1920 (31.4%), 1920×1080 (23.3%), and 1400×400 (24.2%) — made up 79% of total display spend.
Increasing standardization around creative specifications gives media owners a clear benchmark for the creative capabilities their network should support. Clearly communicating those capabilities — including supported formats, resolutions, and dynamic triggers — can simplify campaign activation and strengthen inventory positioning.
Buyers want curated, negotiated access to premium inventory
Similar to other programmatic channels, private marketplaces are the dominant transaction mechanism in programmatic OOH.
Global, full-year 2025 | Place Exchange transactions only
Custom Private Marketplace (PMP) deals — offering buyers the ability to construct deals against specific inventory and audience criteria — were the dominant transaction type in 2025, accounting for 65.8% of all programmatic OOH spend. Always-on PMP deals represented the second-highest share of overall spend (20.5%), highlighting strong demand for turnkey access to curated inventory without the need to establish new agreements.
While open auction remains an efficient way for media owners to make inventory broadly available to programmatic demand, buyers have shown a clear preference for negotiated exchanges and more controlled buying. To remain competitive, media owners should offer inventory through a range of transaction models — including Custom PMPs, Always-on PMPs, and Programmatic Guaranteed deals — to support different campaign requirements.
Explore more in-depth findings in our 2026 Programmatic DOOH Trends Report
Access additional benchmarks, regional trends, and category-level insights drawn from aggregated transaction data from the world’s largest independent programmatic OOH ecosystem.
Cinema advertising is back. Here’s why it’s more valuable than ever
If you’ve been following the box office lately, you’ve probably noticed that movie theatres are packed again. Cinema is on track for its strongest year since before the pandemic, fueled by a steady stream of blockbuster releases and renewed demand for premium movie-going experiences.
Christopher Nolan’s The Odyssey is the latest example, generating more than $264 million globally during its opening weekend. More than half of its domestic box office revenue came from premium large format theatres, while IMAX alone generated over $51 million worldwide. And The Odyssey is just one of many films driving cinema’s resurgence. This year’s strong lineup of releases, including The Mandalorian and Grogu, Toy Story 5, Project Hail Mary, and The Super Mario Galaxy Movie, is bringing audiences back to theatres and keeping the momentum going.
The numbers reinforce the trend. Cinema attendance has reached 154 million tickets sold across the U.S. and Canada this year, up nearly 16% over 2025. Domestic box office revenue is also running 23% ahead of last year and is on pace to surpass $10 billion for the first time since 2019.
For advertisers, the resurgence represents more than a box office success story. It signals the return of a premium, high-attention environment where brands can reach large, engaged audiences at scale—and, thanks to programmatic buying, more easily integrate cinema into modern omnichannel campaigns.
Today’s cinema experience extends beyond the big screen
Many cinemas now offer luxury seating, expanded dining options, full-service bars, and upgraded lobby spaces, encouraging visitors to arrive early and stay longer. Reserved seating has also shifted more of the experience outside the auditorium, giving audiences additional time to browse concessions, socialize, and engage with digital screens before the movie begins.
For advertisers, that means more opportunities to connect with moviegoers beyond the big screen. According to the Fortune Business Insights Movie Theater Market Report, multiplexes account for 72.94% of the global cinema market. Because these large-format theatres are typically located in regional shopping malls and lifestyle centres, brands can extend their campaigns beyond the auditorium and engage consumers throughout high-traffic retail environments.
Cinema advertising opportunities
From arrival to concessions to the auditorium, advertisers can engage audiences through multiple formats that work together across the cinema journey.
Lobby and digital displays reach moviegoers as they arrive and move throughout the theatre. Digital posters, 6-sheets, video walls, and foyer screens capture attention while audiences wait, browse concessions, and socialize before the film.
On-screen pre-show advertising remains the flagship format. Played on the main screen before the feature begins, these ads deliver full-screen, distraction-free attention with no skipping or muting. Many cinema networks now make this premium inventory available through programmatic DOOH platforms.
Experiential activations take engagement even further through branded installations, concession takeovers, standees, product sampling, and other interactive experiences that connect brands with audiences in memorable ways.
Megaplex Entertainment movie theatre screen in Utah, USA
Premium audiences with undivided attention
In an era of endless scrolling and shrinking attention spans, cinema offers something increasingly rare: an audience that’s fully engaged. Moviegoers aren’t skipping ads, checking notifications, or flipping between channels—they’ve chosen to be there. Combined with large-format screens, immersive audio, and a distraction-free environment, that level of attention helps brands create stronger ad recall and deeper emotional connections than many traditional TV or mobile formats.
Beyond attention, moviegoers also represent a highly valuable audience. They tend to skew younger, more affluent, and more likely to spend on entertainment and experiences. Gen Z continues to lead attendance, with 87% having attended a movie in the past year and 41% going six or more times. For advertisers looking to reach younger consumers beyond increasingly crowded digital channels, cinema offers a rare combination of premium audiences and premium attention.
Cinema belongs in the modern media mix
Cinema’s resurgence is happening alongside a broader shift in the OOH industry. Advertisers are investing more heavily in digital, screen-based environments that deliver the flexibility, measurability, and automation expected from today’s media channels. According to the OAAA’s Q1 report, digital OOH now accounts for 36% of all OOH revenue, while digital place-based media grew 17% year over year—making premium environments like cinemas an increasingly important part of the media mix.
As more theatre inventory becomes available through pDOOH, cinema is no longer a standalone buy. Advertisers can activate campaigns alongside roadside DOOH, retail media, transit, display, CTV, and mobile using the same buying workflows, with unified reporting, attribution, and cross-channel measurement.
That opens up new possibilities for campaign planning. Rather than relying solely on a pre-show ad, advertisers can connect with audiences throughout the theatre experience—from digital screens in parking areas and lobbies to concession spaces and the auditorium—creating a more cohesive brand experience across multiple touchpoints.
Through Broadsign’s Place Exchange SSP, advertisers can access the largest movie theatre network in the U.S., reaching more than 65,900 screens and 1.6 billion four-week impressions. Whether extending an existing DOOH campaign or building a broader omnichannel strategy, cinema is now easier to access, easier to measure, and better connected to the rest of the media plan than ever before.
Dynamic creative optimization (DCO) in DOOH: What marketers need to know before launching their first campaign
Dynamic creative optimization (DCO) is changing what’s possible with digital out-of-home (DOOH), giving advertisers the ability to automatically adapt creative elements — including copy, imagery, and featured products or offers — based on real-world context.
As brands look for new ways to engage audiences with contextually relevant messaging, advertisers are increasingly turning to programmatic DOOH (pDOOH) and dynamic creative to bypass digital ad fatigue and reach target audiences in the physical world. However, while they’re often discussed together, DCO in DOOH introduces its own set of considerations: Which DOOH campaigns are best suited for dynamic creative? How does DCO change the way you approach campaign planning and creative production? And what do you need to launch a dynamic campaign successfully?
Whether you’re experimenting with dynamic DOOH for the first time or exploring how DOOH fits into your broader omnichannel strategy, here’s what to consider before getting started.
When should you use dynamic creative optimization (DCO) in a DOOH campaign?
Use dynamic creative optimization in DOOH when real-time context — like location, weather, time of day, traffic conditions, or product availability — can influence which creative message will be most effective for your campaign goal.
A QSR brand could promote iced drinks when temperatures rise, then automatically switch to warm beverages when colder weather hits.
A retailer could feature products based on what’s currently in stock at nearby locations.
A car brand could showcase different financing offers or messaging based on current interest rates.
A sports brand could update creative with live scores, game results, or messages celebrating key moments in real time.
A travel brand could adjust featured destinations based on current deals, availability, or local weather.
While contextual and audience targeting decide which ad to serve and where, DCO changes the ad itself in real time—delivering more relevant creative without building and trafficking hundreds of manual variations.
What creative considerations go into planning a dynamic DOOH campaign?
Planning a dynamic DOOH campaign involves identifying the creative elements that will adapt, defining the triggers and logic that determine when they change, and designing a modular HTML5 template that brings those elements together to create variations based on real-world context.
This changes the way buy-side teams approach DOOH creative planning and production. With DCO, instead of producing separate creative assets for every possible scenario, you design a flexible creative system that adapts messaging based on changing conditions and delivers more relevant variations at scale.
Which creative elements should change?
In DOOH, the best candidates for dynamic creative are the elements whose relevance changes in response to real-world conditions. Depending on your campaign objectives, dynamic elements might include:
Text (headlines, messaging, calls to action, etc.)
Imagery or video
Featured products, services, or offers
Location-specific information
Live updates (scores, countdowns, availability, wait times, etc.)
Not every creative element needs to be dynamic. Starting with a focused set of dynamic elements keeps your setup simple, while adding more variables creates more possible creative combinations to account for.
What real-time data triggers should drive creative changes?
The best real-time data triggers for dynamic DOOH campaigns are those that meaningfully influence when a different message is likely to resonate more strongly with the viewer — and, in turn, be more effective in achieving your campaign objective.
For example, food delivery service foodora used multiple dynamic triggers, including weather, time of day, and proximity to restaurants, to tailor its DOOH creative to what was most relevant to consumers in each moment.
What does building a modular HTML5 template involve?
Dynamic DOOH relies on a modular template, typically in HTML5, composed of interchangeable components that can be assembled into different variations based on predefined triggers and rules.
Instead of producing dozens or even hundreds of separate finished ads, the template serves as a master creative asset, combining your chosen dynamic elements and predefined logic to generate multiple creative variations without requiring separate files for every possible scenario. This allows scaling creative variation without increasing production at the same rate.
The more creative variations your campaign requires, the greater the value of a modular production approach.
What else should you confirm before committing to a dynamic DOOH campaign?
Creative planning is only one part of a successful dynamic DOOH campaign. Before investing in dynamic creative production, it’s equally important to think through both the capabilities required from your media partners and technology and how you’ll measure the performance of different creative variations.
Do your media partners and technology support dynamic DOOH creative?
Not every media partner and technology solution supports the same dynamic DOOH capabilities.
Do media partners and technology solutions support the data sources, triggers, creative formats, and activation approach your dynamic DOOH campaign requires?
What creative approval workflows are available?
Are there any technical or implementation limitations that could affect your campaign design?
Does your SSP platform support dynamic creative campaign reporting, including detailed data on creative variations, impressions, spend, and more?
Support for DCO in digital OOH can also vary depending on how a campaign is bought: some setups only enable dynamic creative through programmatic activation, while others can also support it on direct-bought inventory. Understanding these capabilities early can help you identify potential limitations before launch and choose partners and technology that align with your campaign goals.
Can your measurement setup prove which creative variations worked?
One of DCO’s biggest advantages is the ability to test the effectiveness of different creative variations under different conditions — meaning success should be measured at the variation level, not just overall campaign performance.
Do certain messages perform better in specific contexts?
Do some creative variations drive stronger outcomes than others?
Which triggers produce the greatest lift?
The DOOH metrics you prioritize should reflect your campaign goals, and they should also influence the partners and technology you choose. Confirm that your planned setup can provide the reporting and insights needed to answer those questions once your campaign is live.
Does running dynamic creative cost more than a standard DOOH campaign?
Not necessarily. While more advanced dynamic campaigns can involve additional production considerations — including template development, data integrations, or support from a dynamic creative technology partner — DCO can also reduce the need to manually create and manage large numbers of individual creative variations.
The key is using dynamic creative when the added relevance and flexibility support your campaign goals — not adding complexity where a single strong message already does the job.
Broadsign x ALOOH 2026: Insights from Leading LATAM OOH Media Owners
Ahead of the 2026 ALOOH annual forum happening in Lima in September, Broadsign held a webinar in partnership with ALOOH Latam, inviting out-of-home (OOH) media owners of the region to learn how they can turn their static and digital OOH assets into a unified revenue engine. Broadsign’s Sales Director, Jose Delgado, and Head of Sales for Latin America, Manuel Ameneiros, provided a comprehensive overview of the Broadsign Platform and how it can help media owners grow their network and scale their revenue across static, digital and programmatic OOH.
The session was followed by a customer panel, moderated by Jacobo Gomez, Sr. Account Manager at Broadsign, with guest speakers Paulo Cesar Queiroz, Chief Executive Officer at RZK Digital, and Andrea Mereghetti, Chief Technology Officer at Proxymo. They answered questions about how they grew their revenue across direct and programmatic OOH channels, simplified network and inventory management, and seamlessly scaled their network with Broadsign. Read the summary of the customer panel below.
How RZK Digital is driving digital innovation in Brazil’s OOH landscape with Broadsign
Founded in 2021, RZK Digital has achieved a 54% annual growth rate by focusing exclusively on urban bus terminals in Brazil. With the Broadsign Platform, the company efficiently manages 850 synchronized digital screens across 54 terminals, reaching nearly 3.2 million people daily. This streamlined operational model enables a team of just two people to maintain high-impact advertising campaigns across their entire network.
What strategic value does your network hold for your advertisers? What would be your elevator pitch to advertisers?
In Brazil, the OOH market has long been dominated by established giants with massive networks. In a highly regulated city like São Paulo, outdoor advertising in public spaces is subject to strict regulations. Access to advertising spaces at transportation terminals is granted through public concessions, which are long-term contracts. We focused our growth on bus terminals, which was the first time such a large-scale initiative had been undertaken here in Brazil.
However, we quickly realized that the true value wasn’t in the screens themselves, but in the audience. Our challenge was to shift the market mindset from ‘buying screens’ to ‘buying audiences.’ To achieve this, Broadsign’s partnership with Quividi was essential, as the use of Broadsign’s proof-of-play and Quividi’s computer-vision cameras’ real-time measurement capabilities enabled us to offer advertisers real-time outdoor advertising audiences across countless bus terminals. Audience data is also audited by a national agency, the IVC (Instituto Verificador de Comunicación), which is directly connected to RZK Digital’s systems, enabling it to monitor the collected data in real time.
The first-party data we’ve structured became our key differentiator. By offering free public Wi-Fi at our terminals, we have built a massive data taxonomy. When people connect to the Wi-Fi, they answer three or four questions that help us determine how often they return to bus terminals, allowing us to build a comprehensive understanding of their habits. By automating the collection of this information, we were able to gather data from 1.5 million respondents.
This data advantage, paired with Broadsign’s technology, gives our clients unmatched operational agility. They don’t face restricted launch dates; they can pivot instantly, run dynamic creative tests, or adapt campaigns based on real-time factors like weather. We’ve effectively brought best practices from technologically advanced markets like London, Singapore, and Hong Kong to Brazil, making data-driven advertising our core differentiator.
Could you tell us about the complex Casas Bahía use case and how Broadsign helped facilitate the deployment?
Casa Bahía is a major brick-and-mortar retailer with stores across Brazil. To build greater loyalty with them, we pushed the boundaries of our network capabilities, and the Broadsign Platform proved to be the ideal partner to help us do so. On the day of a new Casa Bahía store’s opening, we broadcast the live event in which company executives presented details about the new store via the terminals in our network. Following this success, another large retailer, Magalu, requested a similar live commerce activation via YouTube, which we executed with equal ease. These innovations and the simplicity with which Broadsign enables them have become powerful tools for captivating new and existing clients.
How Proxymo is scaling and monetizing digital OOH with Broadsign
Founded in 2008, Proxymo is one of the largest digital media companies in Mexico, with over 1,200 digital screens nationwide, distinguishing itself through a unique blend of media reach and technological innovation. With the Broadsign Platform, they deliver cutting-edge solutions and engaging experiences for their diverse audience.
What are your biggest technical challenges in integrating and, above all, monetizing a network as large and diverse as Proxymo?
The biggest challenge is having the right tool to integrate the different formats. We are constantly expanding our digital presence, from our well-established kiosks in shopping malls to our new Smart City kiosks with 4K resolution and LCD screens on public streets. To scale efficiently, we focused on finding a solution, such as Broadsign, that made managing varying graphic resolutions seamless and eliminated the friction of manual creative adaptation. Another key factor was access to a supply-side platform (SSP) that offers a holistic view of our inventory and the flexibility to integrate either third-party metrics or our own data.
How does Broadsign help Proxymo optimize operations and ensure transparency in the delivery of its campaigns to its clients?
The primary advantage is the platform’s exceptional flexibility and stability. With a CMS that integrates seamlessly across Linux, Windows, and IoT environments, we can scale confidently without worrying about system failures. Additionally, Broadsign’s Proof-of-Performance (PoP) data, which we cross-reference with our internal audience measurement, allows us to deliver highly reliable reports. On top of that, there are incredible API integrations. I believe Broadsign is one of the few platforms that offer all these capabilities in addition to an incredible Support team that is very attentive to its customers.
Proxymo has a clear vision of how programmatic advertising is a sales channel that complements direct sales. What advice would you give other media owners in the region looking to balance their strategy across both revenue streams?
The primary challenge for many media owners is internal education. Sales teams must understand that not only are the budgets for programmatic and direct sales different, but so is the approach to selling them. Direct sales requires a high-touch, consultative approach to deliver maximum value, while programmatic enables you to capture omnichannel budgets, such as those originating from TV and radio. Educating your sales team on how to leverage both channels strategically ensures that you don’t miss out on these revenue opportunities. Another aspect is investing in a robust SSP that simplifies technical connections and provides access to a large demand ecosystem.
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