Product News | October 11, 2021

Go2Digital, LLC Selects Broadsign International, LLC for Digital Signage in Croatian Shopping Malls

Initial deployment consists of 50 double-sided totems in 17 malls across Croatia.

Zagreb, Croatia. Oct. 28, 2014. Croatian digital signage network, Go2Digital, LLC, has selected Broadsign International, LLC’s cloud-based digital signage software to power its screens in shopping malls – the first network of its kind in the country.

The initial deployment consists of 50 double-sided totems with 65” screens across the top 17 malls in Croatia. Reaching over 2.2 million unique visitors each month, Go2Digital’s network has more viewers than the nation’s leading online portal and most-watched TV channel.

“Broadsign’s focus on ad-based DOOH networks and great references are what initially drew Go2Digital to its platform,” said Edin Pasalic, CEO and Co-Founder at Go2Digital. “Now that we’ve completed deployment, Broadsign’s automation allows us to minimize operating costs by maintaining a large network with one employee and maximize advertising opportunities by using criteria to quickly target campaigns to specific screens. These features demonstrate just why Broadsign is the number one provider of digital signage software.”

Running an ad-based model, Go2Digital accommodates the short shopping mall dwell time with 90-second loops divided into 15-second slots. Advertisers like Samsung, Unilever and Croatia’s leading telecommunications provider, Hrvatski Telekom, target specific audiences at certain times of the day through unique and interactive campaigns that complement or serve as a substitute to national TV and online outlets.

“The Broadsign platform is a robust and reliable means for enterprise networks to push the envelope when it comes to widespread advertising campaigns that rely on hyperlocal targeting,” said Skip Beloff, Vice President of Sales at Broadsign. “Go2Digital understands the Croatian market and we look forward to enabling its establishment of the largest national DOOH network as it expands into additional shopping malls and verticals.”

Go2Digital plans on bringing screens into supermarkets, transit venues and city networks, with a goal of 500 screens throughout Croatia in the near future. “We are following in the footsteps of major global network operators in terms of our regional strategy, verticals and of course, selecting the industry standard for software,” added Pasalic.

To learn more about how the features of Broadsign’s digital signage software can assist your shopping mall or large-scale network, sign up for a free trial.

About Broadsign

Broadsign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, Broadsign’s latest incarnation, Broadsign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, Broadsign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives.
Broadsign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about Broadsign, visit https://broadsign.com.

About Go2Digital

Go2Digital is a company which specializes in the field of digital signage. Our first project is the development of the first national digital signage networks in shopping centers that will cover the 17 largest shopping centers in Croatia. Go2Digital shopping mall network will reach 85% of the Croatian viewpoint aged 15+ which is more than the number one online portal and the most watched television channel in Croatia. http://www.go2digital.hr

Product News | October 11, 2021

Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

Exterior view of a Cotswold Outdoor store in a shopping centre, featuring a large digital display in the storefront showing an outdoor campaign.

Collaboration delivers scalable display network infrastructure, creating new omnichannel opportunities for advertisers and driving measurable results

MONTREAL – (October 6, 2026) – Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer, Cotswold Outdoor Group, to expand its retail media network (RMN) with a new scalable in-store advertising infrastructure. The upgrade provides a unified workflow that streamlines media planning, management, and measurement in-store and across onsite and offsite channels. It enables Cotswold’s brand partners to seamlessly execute omnichannel ad campaigns that engage shoppers at the point of purchase and beyond.

Broadsign, Cotswold Outdoor Group, and IUF designed the network with long-term growth in mind. It presently includes 149 till, shelf, totem, large format, and front-of-store displays across 23 stores, which are powered by the Broadsign Platform (specifically the Broadsign CMS and Ad Server) and support a range of media.

The Broadsign Platform is helping to streamline operations and centralize content management and network health monitoring. The technology is also advancing screen monetization opportunities by scheduling ads, automating yield, and balancing complex campaign rules to help Cotswold Outdoor Group capture optimal revenue. With IUF’s ongoing deployment and support, the infrastructure allows the retailer to manage and scale in-store media operations efficiently while maintaining a reliable shopper and advertiser experience.

Through Broadsign’s omnichannel integration with Zitcha, Cotswold Outdoor Group’s retail media platform, brand partners, and agencies can easily extend omnichannel strategies into the physical store environment. The network is already delivering measurable results for participating brands, like HOKA, ASICS, and Nike. Most recently, a targeted HOKA campaign combining onsite and in-store media placements delivered a 13 percent lift in units sold per store, demonstrating the value of reaching shoppers at multiple touchpoints on the path to purchase.

In-store shoe display featuring running footwear from HOKA, ASICS, New Balance and other brands, with a digital screen showing a HOKA advertising campaign.

“At Cotswold Outdoor Group, we’re passionate about helping people get closer to the outdoors — and that starts with creating inspiring moments. Our brand partners are a big part of that journey, and this collaboration with Broadsign and IUF offers a powerful new way to connect with our customers in-store, alongside our onsite and offsite media channels,” explained Mary Antieul, Head of Commercial, Cotswold Outdoor Group. “It means we can bring the right messages to shoppers at the right moment, with less friction for brands and a more connected experience for customers. The early results have been really encouraging, and we’re excited to build on that momentum as we expand the network and explore future programmatic opportunities.”

“Retail media is evolving fast, and partnering with IUF, we’ve delivered an in-store media infrastructure for Cotswold that can scale rapidly. Together, we’ve designed a network that makes it easy for its team to add, manage, control, and monetize new screens and integrate programmatic trading capabilities down the line,” explained Frank Vallenga, Vice President, Platform Sales, EMEA and SEA, Broadsign. “By leveraging our integration with Zitcha, Cotswold has been able to connect audiences across their various retail media channels, which is a challenge many retailers have yet to solve.”

“This project went from tender to a live network generating revenue within twelve weeks which demonstrates the expertise of all of the technical partners involved,” said Josh Bunce, CEO, IUF. “Together we were able to deliver a cohesive customer journey so that Cotswold Outdoor Group can maximize its in-store retail proposition today but also ensure that it can scale easily into the future. The in-store channel is proving to be a competitive differentiator when advertisers start mapping out budgets with brands already seeing impressive results from the in-store activations.”

About Broadsign

Broadsign develops the leading global platform for managing and monetizing out-of-home (OOH) media. The company, which also operates Place Exchange by Broadsign, the largest independent SSP for Digital OOH, empowers media owners, media buyers, and retailers to harness the power and reach of out-of-home to connect with audiences in ways unlike any other advertising channel. More than 2.8 million static and digital signs along roadways and in airports, shopping malls, grocery and convenience stores, health clinics, transit systems, and more run on Broadsign.

About IUF

Making spaces perform, IUF is a leading technology solutions partner that delivers seamless, future-ready digital solutions across retail, stadiums, transport, DOOH, live events, attractions, workplaces and more. IUF designs, delivers and manages end-to-end digital signage, experiential and large-scale LED, transforming physical environments into intelligent, revenue-driving destinations. Founded in 2008 in Bristol UK, IUF is now active in over 30 countries.