Product News | October 11, 2021

Quebecor Out-of-Home Establishes a Partnership with Place Exchange by Broadsign, Growing its Programmatic Presence

Montreal, June 18, 2024 – To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home announces a new strategic collaboration by partnering with Place Exchange by Broadsign, the leading supply-side platform (SSP) for programmatic digital out-of-home (DOOH. With the addition of Place Exchange to its partners, Quebecor Out-of-Home, at the cutting edge of industry trends, enhances its already established offering with Vistar and Hivestack, to provide advertisers with even more opportunities to reach their target audiences on Quebecor’s premium digital Out-of-Home (DOOH) screens, using the same omnichannel Demand-side platforms (DSPs) as for online, mobile, CTV, and other media.

“We’re thrilled to have Quebecor Out-of-Home as part of our Canadian publisher mix. As a leader within the Quebec market, Quebecor Out-of-Home’s premium inventory expands Place Exchange’s coverage of the Canadian DOOH market to offer digital marketers access to the most desirable screens across the country,” said Nick Bennett, Vice President, Business Development, Broadsign. “We’re excited to expand this partnership to help grow the Canadian programmatic DOOH market.”

“It is crucial for Quebecor Out-of-Home to remain at the forefront of trends and technologies, in order to meet the evolving needs of advertisers and optimize the impact of their advertising campaigns” stated Michel Drouin, General Manager, Business Development at Quebecor Out-of-Home. “By investing in new technologies and staying attuned to market changes, Quebecor Out-of-Home ensures optimal visibility for its clients, thus consolidating its reputation as a visionary leader in the out-of-home industry.“

About Quebecor Out-of-Home

Quebecor Out-of-Home, a division of Quebecor, is a cornerstone of impactful out-of-home advertising, boasting the widest range of urban furniture in Quebec, with a network of over 14,000 advertising faces in the Montreal CMA, Quebec CMA, and Sherbrooke markets. With an ever-evolving offering, strategic partnerships in programmatic advertising, unlimited media creativity, great flexibility, convergence strength, and the use of cutting-edge technology, Quebecor Out-of-Home stands out for its strong connection with advertisers and consumers. QuebecorPlace Exchange is a 2023 Deloitte Technology Fast 500™ company and a 2024 AdExchanger Programmatic Power Player. Out-of-Home invests in the development of new markets and innovative products and is committed to a sustainable footprint. To learn more about Quebecor Out-of-Home, visit https://quebecorexpertisemedia.com/en/platforms/out-of-home.

About Place Exchange by Broadsign

Place Exchange by Broadsign is the leading global SSP for programmatic out-of-home media, featuring the largest footprint of OOH media worldwide. As part of Broadsign’s family of OOH solutions, Place Exchange is integrated with omnichannel and OOH DSPs, and offers agencies and advertisers the opportunity to fully unify non-guaranteed and guaranteed programmatic buying and measurement of OOH media with other digital channels within their DSP of choice, leveraging the same workflows, creatives, reporting, and attribution as for online, mobile, and other forms of digital advertising. Place Exchange’s unmatched array of premium global OOH inventory adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control.

Product News | October 11, 2021

Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

Exterior view of a Cotswold Outdoor store in a shopping centre, featuring a large digital display in the storefront showing an outdoor campaign.

Collaboration delivers scalable display network infrastructure, creating new omnichannel opportunities for advertisers and driving measurable results

MONTREAL – (October 6, 2026) – Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer, Cotswold Outdoor Group, to expand its retail media network (RMN) with a new scalable in-store advertising infrastructure. The upgrade provides a unified workflow that streamlines media planning, management, and measurement in-store and across onsite and offsite channels. It enables Cotswold’s brand partners to seamlessly execute omnichannel ad campaigns that engage shoppers at the point of purchase and beyond.

Broadsign, Cotswold Outdoor Group, and IUF designed the network with long-term growth in mind. It presently includes 149 till, shelf, totem, large format, and front-of-store displays across 23 stores, which are powered by the Broadsign Platform (specifically the Broadsign CMS and Ad Server) and support a range of media.

The Broadsign Platform is helping to streamline operations and centralize content management and network health monitoring. The technology is also advancing screen monetization opportunities by scheduling ads, automating yield, and balancing complex campaign rules to help Cotswold Outdoor Group capture optimal revenue. With IUF’s ongoing deployment and support, the infrastructure allows the retailer to manage and scale in-store media operations efficiently while maintaining a reliable shopper and advertiser experience.

Through Broadsign’s omnichannel integration with Zitcha, Cotswold Outdoor Group’s retail media platform, brand partners, and agencies can easily extend omnichannel strategies into the physical store environment. The network is already delivering measurable results for participating brands, like HOKA, ASICS, and Nike. Most recently, a targeted HOKA campaign combining onsite and in-store media placements delivered a 13 percent lift in units sold per store, demonstrating the value of reaching shoppers at multiple touchpoints on the path to purchase.

In-store shoe display featuring running footwear from HOKA, ASICS, New Balance and other brands, with a digital screen showing a HOKA advertising campaign.

“At Cotswold Outdoor Group, we’re passionate about helping people get closer to the outdoors — and that starts with creating inspiring moments. Our brand partners are a big part of that journey, and this collaboration with Broadsign and IUF offers a powerful new way to connect with our customers in-store, alongside our onsite and offsite media channels,” explained Mary Antieul, Head of Commercial, Cotswold Outdoor Group. “It means we can bring the right messages to shoppers at the right moment, with less friction for brands and a more connected experience for customers. The early results have been really encouraging, and we’re excited to build on that momentum as we expand the network and explore future programmatic opportunities.”

“Retail media is evolving fast, and partnering with IUF, we’ve delivered an in-store media infrastructure for Cotswold that can scale rapidly. Together, we’ve designed a network that makes it easy for its team to add, manage, control, and monetize new screens and integrate programmatic trading capabilities down the line,” explained Frank Vallenga, Vice President, Platform Sales, EMEA and SEA, Broadsign. “By leveraging our integration with Zitcha, Cotswold has been able to connect audiences across their various retail media channels, which is a challenge many retailers have yet to solve.”

“This project went from tender to a live network generating revenue within twelve weeks which demonstrates the expertise of all of the technical partners involved,” said Josh Bunce, CEO, IUF. “Together we were able to deliver a cohesive customer journey so that Cotswold Outdoor Group can maximize its in-store retail proposition today but also ensure that it can scale easily into the future. The in-store channel is proving to be a competitive differentiator when advertisers start mapping out budgets with brands already seeing impressive results from the in-store activations.”

About Broadsign

Broadsign develops the leading global platform for managing and monetizing out-of-home (OOH) media. The company, which also operates Place Exchange by Broadsign, the largest independent SSP for Digital OOH, empowers media owners, media buyers, and retailers to harness the power and reach of out-of-home to connect with audiences in ways unlike any other advertising channel. More than 2.8 million static and digital signs along roadways and in airports, shopping malls, grocery and convenience stores, health clinics, transit systems, and more run on Broadsign.

About IUF

Making spaces perform, IUF is a leading technology solutions partner that delivers seamless, future-ready digital solutions across retail, stadiums, transport, DOOH, live events, attractions, workplaces and more. IUF designs, delivers and manages end-to-end digital signage, experiential and large-scale LED, transforming physical environments into intelligent, revenue-driving destinations. Founded in 2008 in Bristol UK, IUF is now active in over 30 countries.