Product News | October 11, 2021

Broadsign has been named one of Montreal’s Top Employers for a sixth year. Here’s why.

It’s that time of year again. The complete list of finalists from the 20th annual Montreal’s Top Employers competition has been unveiled, and for the sixth consecutive year, we’ve made the grade.

Fun fact: The average Broadsign employee stays with us for over five years—well above the tech industry average of under three years. That speaks volumes about our corporate culture, the values we uphold, and the opportunities we create for our team. With this latest recognition, we’re excited to highlight the key initiatives and values that have helped us build a workplace where people want to stay and grow.

About Montreal’s Top Employers

Montreal’s Top Employers is an annual editorial competition recognizing small and medium-sized businesses in Greater Montréal that offer exceptional places to work thanks to forward-thinking human resources policies. Every year, winners are chosen by a panel of judges who evaluate companies on specific criteria: work atmosphere, social, health and family benefits, vacation time, employee communications, training and skills development, and community involvement.

A focus on outcomes, not oversight

For over 20 years, creating a positive workplace has been an area of focus for Broadsign. As we’ve grown from a startup-sized team to over 250+ employees globally, so has the need to adapt our workspace.

That’s why in 2024, our head office in downtown Montreal underwent a total redesign to better serve the needs of the modern workforce. The now-open concept encourages cross-departmental collaboration and a stronger sense of community among employees. Comfortable seating areas, ample meeting rooms and office pods are other modernizations. The ultimate goal is, of course, flexibility.

We value flexibility beyond the office with our work-from-home and remote-friendly policies. Broadsigners design their workdays around their lives because we trust them to get the job done—wherever they are. While others push for full office returns, Broadsign remains committed to hybrid work.

The freedom to work from (almost) anywhere

Being an international company means we have employees working all over the globe. That’s why we’ve introduced a “work from anywhere” policy. Employees can request to work beyond their typical workplace for up to 60 days.

Our Marketing Operations Analyst, Andrés Garcia Cureño, recently spent time with his family beyond Canadian borders. “With Broadsign’s Work from Anywhere Policy, I can spend time visiting friends and family for longer than a vacation,” he says. “It allows me to spend time with loved ones outside of working hours without feeling pressured.”

Having the chance to spend time working from their family home or take an extended trip to a part of the world, they’ve long wanted to visit. So long as the employee has a steady and stable internet connection, works standard working hours, and complies with all travel advisors and other regulatory requirements before booking travel, the policy applies.

Another Broadsigner, Carolina Torres Moens, Senior Designer, agrees. “With [this policy], I was able to spend a month in Venezuela with my dad and grandmother—who I hadn’t seen in years.”

Offline get-togethers

“At Broadsign, there’s a camaraderie between departments, between seniority and junior positions. Broadsign’s a perfect environment to be able to thrive in,” says Karoliina Paukku, Broadsign’s Director of Program Management.

As a company, we operate with a “work hard, play hard” mentality. During working hours, the team is driven and goal-oriented. But after work, we unwind with monthly happy hours, trivia and game nights, and occasional regional parties. More than a good time, these activities are important for building colleague connections.

Health and family benefits

“Well-being is a priority at Broadsign. To ensure that employees are well-supported, we offer an annual wellness program and a health savings account,” says Meghan Hastings, Vice President, Human Resources.

Broadsign understands the importance of supporting employees through life’s biggest milestones. For growing families, the company offers top-up pay for parental leave, easing the transition into parenthood.

For Technical Account Manager David Muraca, these benefits have made all the difference in achieving a work-life balance that suits his and his family’s needs. “I have two small kids at home because I can choose to manage my schedule accordingly. I do find that Broadsign is quite competitive in terms of benefits, flexibility, work-from-home, or work-life balance.”

We also know how valuable a little R&R can be. As part of our health benefits, Broadsign offers an annual wellness subsidy that employees can put towards various activities and purchases, like gym memberships, ski passes, and more! That said, we also encourage our employees to take time off. Our time-off policy, which includes a three-week starting vacation allowance—plus additional paid time off between Christmas and New Year’s—means Broadsigners can relax and unwind.

Training and skills development

There’s a strong focus on professional development and continuous learning at our company. To support this, we’ve introduced a training and skills development program—because as industry leaders, growth and learning never stop. Our Continuous Improvement Plan enables team members to collaborate with their managers to identify training opportunities that align with their career goals.

Additionally, everyone receives an annual training budget, which covers up to three paid training days, helping them expand their skills and advance in their roles.

Commitment and involvement

Of course, being recognized as a Top employer comes with the responsibility of fostering an inclusive and supportive work environment. Every day, we take steps to create a workplace where everyone can feel seen, heard and, most importantly, valued.

Whether in the form of sensitivity training, women-led and women-focused workshops, internal Lean In Circle programs, or unconscious bias training for managers, senior leadership, and decision-makers, we are committed to fostering an inclusive and equitable workplace. These initiatives ensure that every team member is supported and empowered to thrive.

Paid volunteer days: We offer our employees the chance to volunteer at organizations they are passionate about for two days per calendar year, and often match their donations.
Sustainability efforts: We’re serious about our commitment to sustainability. We’ve already set ambitious goals and are continuing to look for new ways to make the out-of-home industry a greener one. If you’re interested in reading more about the progress we’ve already made, read our sustainability statement.
Diversity, Equity, and Inclusion: Our commitment to DEI is more than words. We’re continually taking steps to encourage a culture of diversity and equity in all aspects of our business, ensuring that all of our employees and partners feel valued, heard and comfortable to bring their whole selves to work every day.

If you’re looking for a workplace that empowers, supports, and inspires, we’d love to hear from you. Explore our job openings here.

Product News | October 11, 2021

How to use digital signage to enhance the in-person shopping experience: Best practices & revenue-driving tips

If you’re a retailer looking to improve the in-store shopping experience or a media owner aiming to unlock new revenue opportunities, digital signage can be a game-changer. When used strategically, it does more than display ads — it creates a more seamless, engaging, and shopper-friendly environment while opening the door to new paid media streams.

Yet, many retailers are still unsure how to maximize the potential of their in-store digital media. A recent Retail TouchPoints report found that 57% of retailers struggle to adapt brick-and-mortar stores to evolving shopper expectations, and nearly half (44%) cite integrating digital media and technology as a top challenge. The key isn’t just adding screens — it’s using them to deliver the right message at the right time, guiding shoppers, highlighting promotions, and enhancing the overall shopping journey.

In this guide, we’ll break down exactly how retailers can:

Structure in-store digital signage for maximum shopper engagement
Deliver dynamic, real-time content that enhances the in-store experience
Measure and optimize signage performance to increase effectiveness

The in-store digital signage opportunity for retailers

Shoppers today expect engaging, dynamic experiences wherever they shop — including inside physical stores, where the majority of U.S. retail sales (83.7%) were made in 2024. In response, the most successful retailers are fusing digital and physical shopping to create a unified, customer-centred buying experience. And one of the best ways to bridge that gap and bring the digital experience into brick-and-mortar stores is through in-store digital signage.

Unlike static signs, digital screens bring stores to life with real-time, dynamic content that engages shoppers and delivers relevant messaging at the right moment. Suddenly, you can access all the benefits of timeliness, relevance, and vibrance of digital ads all along the path to purchase.

Beyond improving the shopping experience, digital signage also makes retail media networks (RMNs) more powerful. Many retailers already use first-party data to sell digital ad space, and now they can do the same in-store — giving brands a way to connect with shoppers at the point of purchase. With digital signage, retailers don’t just enhance the shopping journey; they also unlock new revenue streams by transforming their stores into high-value advertising platforms.

Strategy #1: Structuring in-store retail media for maximum impact

Well-placed in-store signage enhances the shopping experience and boosts sales. The right mix of formats and locations can increase revenue by up to 13.37% without adding products or using more space.

Where digital signage has the most impact

Want shoppers to actually notice and use your digital signage? Focus on high-traffic areas where they’re already looking for information:

Entrances: Welcome shoppers and highlight deals.
Aisles & product displays: Show product info, promotions, or helpful tips.
Checkout areas: Give last-minute reminders or loyalty program prompts.
Impulse zones: Suggest add-ons or limited-time offers.

Strategically placed screens capture attention and create valuable ad opportunities at key decision points. A digital display near the snack aisle, for instance, can highlight a chip promotion while featuring a soda ad, encouraging shoppers to buy both. This enhances in-store media value, driving stronger partnerships and ad revenue.

Best practices for in-store screen visibility & engagement

To ensure signage is effective:

Keep screens at eye level so shoppers don’t have to strain to see them.
Place screens in high-traffic areas where people naturally pause, like end caps, aisle intersections, and checkout lines.
Use clear, high-contrast content that’s easy to read from a distance.
Match content to location — a promo for snacks should be near the snack aisle, not at the entrance.

Strategy #2: Delivering the right message at the right time with dynamic, customer-first content

When content is timely and relevant, digital signage becomes a helpful shopping companion, guiding customers, highlighting promotions, and enhancing the in-store experience. Want digital signage content that enhances the shopping journey instead of blending into the background? Make it engaging, relevant, and responsive to real-time needs:

Visually engaging formats: Use motion graphics, animations, video, live social feeds, and interactive elements to capture attention and keep content fresh.
Accurate, real-time information: Display up-to-date pricing, promotions, product availability, and store navigation details to help shoppers make informed decisions.
Context-aware and localized messaging: Adapt content dynamically based on factors like time of day, weather, foot traffic, store location, and regional preferences for maximum relevance.
Seamless omnichannel integration: Bridge the gap between in-store and online with scannable QR codes, mobile-exclusive offers, or branded hashtags that encourage engagement beyond the store.

A dynamic content strategy allows retailers to keep signage responsive and aligned with customer needs and business goals. Instead of rigid campaigns, messaging can adapt based on store-level data, weather, or inventory.

For example, a Chicago store might highlight warm beverages and cold-weather gear in winter, while a Miami location promotes iced coffee and beachwear—ensuring offers make sense for each market. This flexibility also helps retailers manage supply chain challenges by automatically swapping out promotions for out-of-stock items and prioritizing available products.

By putting customers first, retailers create a seamless shopping experience while building a more valuable ad platform. When content feels relevant, shoppers engage—boosting advertiser interest and revenue potential.

Best practices for a strong in-store content strategy

To keep signage engaging and useful, retailers should:

Schedule content dynamically: Use an intelligent content management system (CMS) to automate and adjust messaging based on store traffic patterns, time of day, and shopper behaviour.
Personalize messaging: Leverage first-party data from loyalty programs, past purchases, and CRM integrations to deliver targeted promotions that match shopper preferences.
Balance store-led messaging with brand-sponsored content: Ads should enhance the customer experience, not disrupt it.

Strategy #3: Measuring campaign effectiveness for optimization & improved ROI

Investing in digital signage is smart, but retailers must track its impact to maximize value. Clear performance data optimizes content, attracts advertisers, and proves ROI. If signage isn’t driving engagement, sales, or strengthening the RMN, it’s falling short.

To get the most value out of an in-store retail media network, retailers should track key performance indicators (KPIs) that measure both customer experience and ad performance:

Customer engagement metrics: Dwell time, foot traffic impact, and interaction rates show how shoppers engage with signage.
Sales impact metrics: A/B testing and sales lift analysis track whether signage drives product purchases.
Ad performance metrics: Impression counts and brand recall surveys help attract advertisers by proving in-store ad effectiveness.

Advertisers want proof their in-store ads work—are shoppers stopping? Are featured products selling? Are campaigns driving purchases? Retailers who track signage performance can turn these insights into stronger ad partnerships and revenue.

For example, a grocery chain analyzing foot traffic might find shoppers linger longer in the bakery when screens display fresh specials. By scheduling promotions during peak hours, they boost engagement and impulse buys. The same data proves ad effectiveness to brand partners, increasing the value of in-store media.

A data-driven approach doesn’t just enhance shopper engagement—it builds a high-performing ad platform that keeps brands investing and customers engaged. When signage works for shoppers, it works for advertisers too.

How to measure success & attract advertisers

To connect signage performance with real business outcomes and attract premium ad partnerships:

Link in-store and online shopper behaviour: Connect in-store RMN performance to e-commerce, mobile apps, and loyalty data for a full funnel view.
Track purchase influence: Use loyalty programs and POS data to see which signage messages drive conversions.
Use heat mapping & AI analytics: Identify high-engagement zones and optimize signage placement based on real shopper behaviour.
Prove incremental sales impact: Advertisers invest where they see ROI — so track how signage increases brand lift and conversion rates.

Turning engagement into revenue: The key to a more profitable retail media network

When screens capture attention and add value for shoppers, they naturally become more attractive to brands. Stronger engagement leads to higher-quality ad inventory, increased advertiser demand, and greater revenue for your retail media network.

The key? Prioritize the customer experience first. Before focusing on ad sales, retailers should optimize content, placement, and measurement to ensure signage is engaging and effective. When shoppers interact with screens, brands take notice — because advertisers want their messages displayed in environments where they make an impact.

Want to make the most of your in-store digital signage?

If you’re ready to turn engagement into a revenue-driving strategy, check out our eBook, How to Increase Revenue with Contextual In-Store Media. Inside, you’ll find practical tips on integrating digital signage into your retail media network, plus the 10 essential components needed to unlock new revenue at high-intent purchase locations like in-store displays and point-of-sale.

Product News | October 11, 2021

Advancing carbon transparency in digital out-of-home with Broadsign and Scope3

The out-of-home (OOH) advertising industry is undergoing a major transformation, with companies across the sector working to reduce the environmental impacts of advertising. As more brands and agencies set ambitious corporate carbon reduction goals this year, businesses need reliable carbon measurement data to track and minimize marketing’s impact on their footprint.

With programmatic display advertising alone generating 3.8 million metric tons of CO2 emissions globally each year, the pressure is on to find lower-impact alternatives. And the advertising industry is already responding— two-thirds of Fortune 500 companies have set significant climate commitments, with many aiming for net-zero emissions by 2030.

At Broadsign, our commitment to tracking, improving, and offsetting our own carbon footprint is constant, and our latest partnership with Scope3 builds on this belief. Together, we’re working to make it easy for brands and agencies to plan and buy OOH media with carbon impact in mind. At the same time, we’re focused on enhancing carbon reporting for the OOH industry.

Partnering for a greener future in OOH

Scope3, a leader in carbon measurement for advertising, provides comprehensive emissions data across multiple media channels with the mission to decarbonize media and advertising. However, up until recently, its platform didn’t include a large amount of data from DOOH. We teamed up with them to bring more DOOH carbon measurement data to the platform, so media buyers and owners can make more informed, sustainable decisions while advancing carbon transparency and reduction efforts.

With Scope3’s DOOH carbon measurement data now accessible to brands and agencies, they can easily factor DOOH’s environmental impact into their omnichannel media plans. Our collective efforts have enabled DOOH property and format emissions data for over 1 million screens globally on the platform, providing media planners with more comprehensive carbon impact data across their media channels like social, CTV, and digital online.

For media owners, Scope3’s data helps position DOOH as a low-carbon media choice, provides carbon impact reporting to advertisers, and demonstrates its role in reducing emissions across omnichannel campaigns. Additionally, DOOH media owners can contribute inventory data to refine Scope3’s emissions model for more precise reporting.

Broadsign’s first partnership with a carbon measurement platform also sets the stage for future innovations, like dynamic campaign planning based on carbon footprint. We’ve been aware of Scope3 for some time, but our initial focus was on addressing our carbon footprint and achieving carbon neutrality internally. Once that plan was in place, we shifted our attention to supporting the OOH industry. Given that Scope3 is the industry standard for advertising carbon measurement, partnering with them to help launch the DOOH channel and provide additional insights for their modelling was a natural next step.

DOOH: A carbon-efficient advertising channel

Through our contributions to Scope3’s model, Broadsign is helping to improve carbon measurement and transparency, giving media buyers more accurate sustainability insights. As brands and agencies prioritize sustainability, data collected to date highlights the benefits of including DOOH in a media mix, reinforcing its position as one of the most carbon-efficient advertising formats.

Compared to other digital channels, DOOH generates significantly lower emissions, standing out as the greener advertising format on a per-impression basis. Web-based ads produce 3.7 times more gCO2 per impression than DOOH, while CTV generates 14.7 times more—and that figure doesn’t account for the impact of personal devices like mobile phones and laptops.

Under the Scope3 measurement model, DOOH’s carbon footprint mainly comes from the electricity used to power screens, with factors like operating hours, brightness settings, and the local energy grid all playing a role. For example, running screens 24/7 uses more energy, brighter displays require more power, and fossil fuel-based grids lead to higher emissions. That said, DOOH remains highly efficient, thanks to its ability to reach large audiences in high-traffic areas. By delivering impressions at scale, its emissions are more impactful in terms of business outcomes while remaining lower than other digital advertising formats.

This graph illustrates the grams of carbon emitted per thousand impressions across all channels measured by Scope3. In countries with available DOOH benchmarks, the channel stands out as a significantly lower-emission option than others.

For brands and advertisers looking to reduce their carbon footprint, choosing high-quality, low-emission screens is a great place to start. Optimizing campaign timing can also help—certain hours may align with a cleaner energy grid mix or higher foot traffic, making ads more effective and sustainable. Even a small shift toward DOOH can make a big impact while keeping omnichannel campaigns effective and engaging. Plus, incorporating DOOH into a broader media mix enhances the performance of other channels, making it a win-win for sustainability and strategy.

With benchmark data now available from Scope3, media owners also benefit. They can create carbon intensity reports to highlight DOOH’s sustainability advantage. Looking ahead, we anticipate more sustainability-focused media owners will use this data to strengthen how they position DOOH’s impact in the larger omnichannel ecosystem, and illustrate how the medium can help offset the carbon footprint of more energy-intensive channels like CTV, video, and web.

As the industry evolves, Broadsign’s dedication to driving both our own sustainability initiatives and supporting the advertising industry is unwavering. We will continue to equip our team and partners with the transparency and insights needed to make more informed, responsible decisions.

Product News | October 11, 2021

Pioneering the future of out-of-home media: An insight into Pixel Group

Indonesia’s out-of-home (OOH) advertising sector is experiencing significant growth, driven by rapid urbanization and technological advancements, like digital billboards and interactive displays, which enhance audience engagement and campaign effectiveness. As the demand for innovative and impactful OOH solutions grows, industry leaders are stepping up to shape the future of outdoor advertising in Indonesia. Among them, Pixel Group stands out for its commitment to delivering cutting-edge, data-driven campaigns that connect brands with audiences in meaningful ways.

Pixel Group has established itself as a leader in the OOH advertising space with a mission to provide end-to-end services across the spectrum of service provision outside the home. Since its establishment in 2003, Pixel Group has built a strong reputation as a trusted partner in Indonesia’s OOH media landscape. The company operates and manages more than 500 diverse OOH mediums nationwide, including high-profile locations such as Soekarno-Hatta International Airport (Jakarta), I Ngurah Rai International Airport (Bali), and Gelora Bung Karno (GBK) in Jakarta. Actively expanding its reach within the region, Pixel Group continues to push the boundaries of innovation.

From traditional billboards to cutting-edge digital out-of-home (DOOH) solutions, Pixel’s approach is deeply rooted in consumer research and insights, enabling it to deliver campaigns that resonate with targeted audiences. By integrating experiential marketing, real-time data solutions, and a commitment to innovation, Pixel ensures its offerings remain relevant, impactful, and ahead of the curve in the ever-evolving OOH landscape.

Redefining the OOH offering

In a market traditionally dominated by static roadside billboards, Pixel Group has set itself apart with a bold and innovative approach. The company pioneered Indonesia’s first airport-exclusive terminal concession for OOH media at Soekarno-Hatta International Airport’s Terminal 3—a groundbreaking achievement that not only redefined the industry but also made Pixel the first in the world to implement a fully digital OOH network in an airport. This milestone highlights the company’s dedication to transforming how advertisers engage with high-value audiences in dynamic, high-traffic environments.

As DOOH continues to gain traction, it is becoming the preferred medium for advertisers and media owners alike. With its ability to offer rapid content updates, data-driven targeting, and tailored campaigns for specific audiences, DOOH is redefining the future of outdoor advertising. While programmatic advertising in Indonesia is still in its early stages, Pixel Group recognizes its immense potential for precise audience and location-based targeting. With the growing demand for live data and automated solutions, Pixel is poised to lead the industry’s evolution, ensuring advertisers can seamlessly adapt to the future of OOH advertising.

Pixel’s collaboration with Broadsign has been pivotal in streamlining client content management. The platform’s extensive features and functionality have enabled the company to operate more efficiently, reinforcing its commitment to delivering exceptional results to brands.

The power of seamless integration

As a full-stack customer, Pixel Group benefits from a fully integrated Broadsign solution, eliminating the need for additional technical work. By leveraging Broadsign’s state-of-the-art CMS, Pixel Group enhances the efficiency of its campaign scheduling, simplifies reporting, and streamlines operations for every OOH campaign executive—saving both time and resources.

Through this partnership, Pixel Group gains real-time access to inventory availability, ensuring seamless campaign execution. Additionally, with Broadsign’s SOC 2-certified platform, Pixel Group can rely on a secure, high-performance solution that guarantees top-tier security, flawless campaign delivery, and exceptional support from a team of experts.

Broadsign software is already powering Pixel Group’s large-format billboards, with the potential to expand across the network’s hundreds of strategically placed screens throughout the region. Furthermore, Pixel Group has full access to Broadsign’s programmatic platform, Broadsign SSP, positioning them ahead of the competition with advanced automation and monetization capabilities.

Looking ahead, Pixel Group plans to expand its footprint in the airport OOH media space and other transportation mediums. This strategic focus reflects the company’s dedication to maintaining its leadership position in delivering innovative and high-impact advertising solutions to local and global brands across Indonesia.

Want to grow your out-of-home network? Schedule a demo to see how we can help make that happen!

Product News | October 11, 2021

Broadsign and Scope3 Partner to Advance Carbon Measurement in DOOH Advertising

Collaboration unlocks new DOOH campaign emissions insights for sustainability-minded media buyers, improves DOOH carbon footprint reporting

MONTREAL, March 5, 2025 –Broadsign and Scope3 today announced a partnership that sets the stage for more accurate, comprehensive carbon modeling of digital-out-of-home (DOOH) campaigns. As more brands seek to limit carbon emissions across their businesses, including marketing, the two companies have teamed up to expand the depth and precision of available DOOH emissions data.

As a result of the collaboration thus far, agencies and brands leveraging Scope3’s carbon measurement platform can now access DOOH property and format emissions data for over 1 million screens globally when planning DOOH and omnichannel campaigns. Available insights include average CO2e per impression for DOOH screens by country and venue category.

Scope3 users can view this data alongside similar insights from web, mobile, social, CTV, and other channels for more seamless carbon-conscious media planning and reporting. While DOOH is proven to augment omnichannel campaign performance, the data now available on Scope3’s platform also demonstrates its carbon efficiency on a per impression basis, reaffirming previous studies that illustrate the medium’s carbon-efficiency advantage over other channels.

Key findings based on the data collected by Scope3 and Broadsign to date include:

DOOH is the lowest carbon-emitting marketing channel on a per/impression basis (in countries where DOOH benchmarks are available).
The primary source of DOOH carbon emissions comes from the electricity that powers the screens. Key factors include operating hours, brightness settings, and the electricity grid mix.
Approximately 95% of Broadsign-contributed screens fall at or below the median emissions level, considering factors like country and venue category.
Opting for high-quality, low-emitting screens that deliver strong performance without increasing carbon output and optimizing campaigns for time of day can help advertisers reduce emissions, as certain hours may benefit from a more sustainable energy grid mix or higher foot traffic.

“There’s a preconceived notion that DOOH is a high-emitting channel, but the data tells a more accurate story that accounts for its unique nuances,” shared David Fischer, GM, Global Ad Tech Platforms, Scope3. “Broadsign’s expertise, insights, and extensive inventory data are helping us refine our DOOH carbon measurement modeling to shed more light on the medium’s impact. Agencies and brands that use Scope3 to inform omnichannel media strategies can now better understand DOOH’s emissions, and media owners can set their inventory apart by offering insight into the carbon footprint of their screens.”

“Scope3 is the ad industry standard for carbon measurement, so partnering with them in the interest of the broader ad industry was a natural next step,” explained Bryan Mongeau, CTO, Broadsign. “As companies look to implement more sustainable practices, reducing ad campaign emissions will be an area of increasing focus, and our collaboration with Scope3 provides a strong foundation to support this demand. It not only provides invaluable insights today but also paves the way for future innovations like dynamic campaign planning and real-time media plan adjustments based on carbon intensity; we’re just getting started and have only begun to scratch the surface of what’s possible.”

Visit Scope3.com for more details and find out more about Broadsign’s journey to achieve carbon neutrality.

About Broadsign

Broadsign empowers media owners, agencies, and brands to harness the power and reach of out-of-home to connect with audiences in ways unlike any other advertising channel. More than 1.5 million static and digital signs along roadways and in airports, shopping malls, retailers, health clinics, transit systems, electric vehicle charging stations, and more run on Broadsign, reaching audiences at multiple touchpoints throughout the consumer journey. The Broadsign Platform helps media owners such as Outfront, Pattison Outdoor, Global, and Intersection streamline business operations and maximize revenue opportunities while enabling marketers and agencies to more easily plan and execute dynamic OOH campaigns that resonate with audiences. Brands spanning AB InBev, Disney, FanDuel, H&M, Honda, HP, Johnson & Johnson, KLM, Uber Eats, Sea-Doo, Samsonite, and many more have run successful programmatic DOOH campaigns enabled by Broadsign technology. https://broadsign.com