Product News | October 11, 2021

Broadsign Acquires Netherlands-based DOOH DSP OutMoove 

Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally. 

Montreal, Canada, and Amsterdam, the Netherlands –  May 13, 2024 – Broadsign, developer of the leading out-of-home (OOH) advertising platform, today announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove to focus on scaling its unique OOH specialist agency workflows and support globally, while giving Broadsign access to OutMoove’s expertise and specialist OOH clients.

OutMoove was one of the first DSPs built for DOOH to break into the market, and its deep knowledge and unique insight into specialist OOH workflows quickly made it the preferred choice among Europe’s top independent OOH agencies and holding companies, such as GroupM and Outsight (Billups BE), and others in the United States. The company’s intuitive DOOH media planning and buying tools, extensive automation of workflows, unique data triggers, dynamic creative support, and other pioneering DSP features accelerated pDOOH adoption among its clients and partners. With OutMoove now a part of Broadsign, its team will be able to accelerate its mission to further automate OOH transactions and expand geographically. 

“OutMoove was an early leader in the programmatic OOH space and has been a Broadsign collaborator and trusted partner for almost seven years. We are thrilled to welcome the entire team to Broadsign and look forward to working with OutMoove to further build a more open and automated OOH ecosystem for media owners and advertisers,” said Burr Smith, President and CEO of Broadsign.

“Our partnership spans years of deep customer connections and strategy discussions, and this transaction with Broadsign will help us take OutMoove to the next level. We’re excited to combine our technology and talents to deliver on the promise of growth through automation for our industry,” said Mendel Looije, Co-Founder and CEO of OutMoove. 

“Broadsign has built a dynamic market position that includes relationships with many global DSPs and partners. We are excited to leverage our experience in directly supporting agencies to help build on this foundation from the inside and drive even more growth for our industry worldwide,” said Mark van de Crommert, Co-Founder and CCO of OutMoove. 

The terms of the transaction will not be disclosed. 

About Broadsign

Broadsign empowers media owners, agencies, and brands to harness the power and reach of out-of-home to connect with audiences in ways unlike any other advertising channel. More than 1.5 million static and digital signs along roadways and in airports, shopping malls, retailers, health clinics, transit systems, electric vehicle charging stations, and more run on Broadsign, reaching audiences at multiple touchpoints throughout the consumer journey. The Broadsign Platform helps media owners such as Outfront, Pattison Outdoor, Global, and Intersection streamline business operations and maximize revenue opportunities while enabling marketers and agencies to more easily plan and execute dynamic OOH campaigns that resonate with audiences. Brands spanning AB InBev, Disney, FanDuel, H&M, Honda, HP, Johnson & Johnson, KLM, Uber Eats, Sea-Doo, Samsonite, and many more have run successful programmatic DOOH campaigns enabled by Broadsign technology.

About OutMoove 

OutMoove is a digital out-of-home DSP that makes buying outdoor advertising easy and advanced. Based in the Netherlands, OutMoove helped establish the OOH programmatic landscape and works with premium OOH media agencies in Europe and the United States.

Product News | October 11, 2021

Reclaiming digital out-of-home’s share in omnichannel advertising strategies

We recently connected with Judita Jesovaite, Global Head of Digital Out-of-Home Solutions at Group M Nexus, at our Broadsign Customer Summit in Barcelona. Speaking to an audience of OOH media owners, she shared her buy-side perspective on omnichannel campaigns and what advertisers and marketers are looking for when it comes to out-of-home and its role within the broader space. Having worked across different media channels, she’s worn many hats, making her well-versed in ad channels beyond out-of-home (OOH). 

Omnichannel advertising strategies remain a big topic in our industry, primarily because of advertisers’ main objective, which is to drive sales. Brands are constantly competing for the attention of their consumers, and it’s getting harder for them to stand out and cut through the noise. Judita explains why here:

The omnichannel shift: from a channel-specific approach to holistic brand encounters

As Judita mentions in the clip above, the channel-specific approach, which provided advertisers with multiple ways of reaching their intended audience, is also what caused the fragmentation of audiences and media channels, preventing them from creating a unified story across all touchpoints. This led advertisers to look for a more holistic way of executing their strategies, bringing on the omnichannel approach that prioritizes audiences over channels. The new approach allowed advertisers to centralize their media planning, buying and optimization. This, in turn helped them revolve the fragmentation not only between digital channels but also between offline and online media. 

Advertisers can also create more efficient engagement strategies with the omnichannel approach by telling the same story across all the different channels and touchpoints. Furthermore, at a time when brands are facing increasing pressure to maximize their budgets and do more with less, the omnichannel approach provides them with the agility to adapt to market changes, developments in the industry and consumer sentiment. 

However, it’s important to note that omnichannel is not just about bringing all of the channels together. Here’s Judita with more:

Where does out-of-home currently stand

Judita presented global figures based on Group M’s industry report for 2024-2025. 

In 2023, OOH was forecasted to grow 10.3%, and it’s predicted to surpass pre-pandemic levels this year. Currently worth $34.4 billion, OOH is projected to grow over the next couple of years, although at a more modest rate. 

The medium’s growth is primarily being led by digital out-of-home (DOOH) which can be attributed to the increased availability of new supply and the flexibility of the channel. These two factors will make OOH more accessible to advertisers and give them more control over how they invest their budgets. For 2024, Group M’s projections show that DOOH will grow by 14.6%, reaching 14.2 billion and making up 38% globally of total OOH shares. 

When looking at OOH’s growth in comparison to other traditional media, it has managed to back very quickly from the pandemic and is projected to grow at a faster rate than other channels. Despite its promising growth, OOH currently represents only 4% of total ad spend. However, Judita is not worried and neither should you be. Here’s Judita with why:

Omnichannel & (D)OOH

Looking at Digiday and Amazon Ads’ State of Omnichannel in 2023 report, OOH is being included in the omnichannel mix, but most likely by brands that are already familiar with out-of-home or have experience with it. Judita explains why here:

There are three main reasons advertisers are adopting omnichannel strategies; to build trust and loyalty with their customers, to increase sales, and to improve brand awareness. So, what are they doing to achieve these objectives? According to the Digiday and Amazon Ads’ report and a DPAA study, removing silos is key, which includes:

  • Using a single team to execute and run omnichannel campaigns
  • Taking DOOH out of traditional OOH media planning silo for better integration with cross-channel buys.

With regards to how advertisers are using DOOH in their omnichannel strategies; in addition to being able to complement their digital plans, the two primary reasons for the addition of the medium are for its geo-targeting and contextual targeting capabilities.

What can we do to accelerate growth? 

With a better idea of where DOOH stands today within the omnichannel mix, Judita provided media owners with three factors that can help accelerate growth. The first factor is programmatically enabled flexibility and precisions. Judita explains why:

Another factor is supply availability. Looking at DPAA’s study on Advertiser Perceptions, advertisers stated that they would be more likely to include DOOH in the omnichannel mix if they had access to inventory through their preferred platforms. This desire from advertisers has brought on the rise of omnichannel demand-side platforms (DSPs), as advertisers are able to access a vast number of channels through a single platform. 

Finally, the more DOOH matures and is brought into the omnichannel mix, the more likely OOH will be expected to meet the expectations advertisers have with other channels. Judita provides more details on this:

DOOH in the eyes of the consumer: It’s effective

Group M Nexus conducted a study with Kantar in 2022, which found that DOOH is well-received among consumers. The majority of them found the medium to be very innovative and useful for learning more about products and brands. In fact, 94% of surveyed consumers found QR codes included in DOOH ads to be useful. 

Another notable finding was that consumers actually see DOOH more positively than other channels:

  • DOOH scored 6% higher than TV when it came to brand perception
  • DOOH scored 7% higher than online ads for trustworthiness
  • DOOH scored 16% higher than newspapers for creativity

Moreover, despite historically being seen as a branding channel, DOOH is showing increased traction as a performance medium, with many consumers saying it inspires interaction and encourages them to make a purchase. These results demonstrate that DOOH can be a great ally and primer for other channels. 

When looking at the effectiveness of DOOH when paired with other channels, Kantar’s study found that:

  • Using DOOH and mobile ads together drives 69% more store traffic
  • Combining DOOH with TV ads drives 55% in brand lift
  • Pairing DOOH with social ads leads to 50% higher brand recall

To conclude her session, Judita provided media owners with concrete examples of how you can integrate DOOH with other channels today:

Product News | October 11, 2021

Strategies for increasing static out-of-home (OOH) ad revenue in 2024: An actionable guide for media owners

In the ever-evolving outdoor advertising industry, static OOH ads remain a steadfast pillar, commanding attention and delivering impactful messages to audiences in the context of their day-to-day lives. As media owners navigate this landscape in 2024, maximizing ad revenue from static billboards and other traditional OOH inventory will be crucial for sustained success. 

In this blog, we highlight actionable strategies to grow your static OOH advertising revenue — with insights gathered from OOH media leaders around the globe for our new State of Static OOH report. Read on to uncover innovative approaches to thrive in the static OOH space and propel your business forward.

Understanding today’s static OOH landscape: Insights for media owners

While digital out-of-home (DOOH) has been getting a lot of attention in the last few years, static OOH — which includes traditional billboard advertisements, posters, and other non-digital forms of outdoor advertising — remains the dominant format in this ad space. Unlike their dynamic counterparts, static OOH ads offer unrivalled visibility, 100% share of voice, and long-term exposure, providing a cost-effective and impactful way for brands to reach their target audience.

Despite its enduring appeal, the static OOH advertising market is not without its challenges. In 2024, media owners are grappling with shifting market trends and technological advancements that have led to increased competition from digital alternatives. Unlike DOOH, static media owners still rely on manual-heavy processes to manage their inventory network. And many brand marketers still — mistakenly — believe that static outdoor advertising can’t be measured as a performance channel. 

To navigate these challenges and maximize revenue opportunities, today’s static OOH media owners must adopt innovative approaches to enhance operational efficiency, leverage data-driven insights, and tailor their offerings to meet the evolving needs of advertisers. This proactive approach will help static OOH media businesses stay ahead of the curve, capitalize on emerging trends, and stand out in an increasingly competitive advertising market.

4 strategies for increasing traditional OOH ad revenue

Whether you’re looking to amplify existing static OOH revenue or grow your overall/gross outdoor advertising revenue stream, we’ve got you covered with practical insights — backed by the recent feedback of 125+ OOH professionals, with networks based all across the globe.

1. Diversifying OOH inventory

The OOH industry’s embrace of digital technologies is clearly more than a passing phase. That’s why, rather than resisting change, many forward-thinking OOH networks with static inventory are actively integrating digitization into their core strategies. In fact, more than two-thirds of the static OOH media owners we surveyed already classify their current networks as “hybrid,” meaning they offer a mix of static and digital inventory to advertisers.

Moving forward, that number is expected to grow, with nearly 43% of survey respondents saying they plan to invest in the digitization of existing static faces in the next 1-2 years.

That’s not to say that static OOH is going to be replaced anytime soon — especially since static billboards and other traditional outdoor advertising formats can provide advertisers with a competitive edge in this era of digital dominance. According to the survey data from our State of Static OOH report, 70% of OOH media owners with existing inventory digitization plans intend to convert less than a quarter of their existing static faces. Rather than replacing static OOH media, this kind of calculated inventory diversification marks a strategic evolution, opening up new avenues of revenue by expanding the business’s core offerings.

2. Addressing operational inefficiencies

The intricate processes that once defined the creation and deployment of static OOH campaigns are undergoing a transformative shift — and there’s a growing awareness amongst media owners that more efficient workflows are not just desirable but have become a strategic necessity for the continued growth of their business. This perspective is reinforced by the results of our survey, which found that 53% of static out-of-home media owners see operational inefficiencies as one of their organization’s top barriers to future growth.

Automation can help static OOH media owners reduce some of the friction and save time, and a new group of campaign management solutions is making it easier for the growing number of hybrid networks to seamlessly manage their mix of static and digital OOH inventory. But the industry, as a whole, still has a long way to go with regards to implementing these kinds of efficiency-minded solutions; despite an ongoing desire to grow advertising revenue, 37% of the OOH media owners Broadsign surveyed still use spreadsheets or slides to manually manage their static inventory.

In the quest for optimal revenue generation, networks with static OOH inventory must confront the challenges posed by outdated inventory tracking systems, manual proposal processes, and the need for more streamlined methods of providing proof-of-performance (PoP) to advertisers. What’s important now — and moving forward — is for OOH organizations to integrate the tools and processes needed to capitalize on the immediacy and responsiveness that modern audiences, and thus advertisers, have come to expect. 

3. Leveraging data-driven decision making

Technological advancements now allow for data-driven content targeting, while the inclusion of interactive elements can further enhance engagement and increase the overall impact of multi-channel ad campaigns. No longer confined to traditional methods, today’s media owners understand that harnessing data-driven solutions is the key to unlocking new revenue. In fact, 40% of the static OOH media owners we surveyed see data and analytics as crucial and believe they will significantly shape the industry moving forward.

Data-driven insights not only inform the optimization of static OOH networks but also facilitate the creation of more targeted and impactful static OOH campaigns — something that will be key to attracting more advertiser investment moving forward. For media owners who want their static OOH business to stand out and scale up, taking the time to invest in the right technology now is sure to pay off in the future — especially considering that nearly 15% of surveyed static OOH media owners don’t currently track audience measurement at all.

As static OOH media owners look to bridge the gap with still-untapped advertisers, implementing modern measurement methods becomes a necessity, ensuring their static OOH businesses thrive and remain resilient in an era where informed decision-making is the cornerstone of success.

4. Partnering with local businesses and events

Partnering with local businesses and events can be a game-changer for static out-of-home (OOH) media owners looking to enhance their advertising revenue. By forging strategic alliances with local businesses, OOH media owners can offer targeted advertising solutions that resonate with the community. The positive impact this kind of outreach could have on your bottom line is reinforced by the results of our survey, which showed that local brand campaigns make up a quarter or more of total ad sales for the majority (53%) of static OOH owners. 

Whether it’s placing ads near popular local establishments or customizing campaigns to align with specific neighbourhood demographics, these partnerships can result in higher engagement and better ROI for advertisers — which, in turn, leads to higher demand and better revenue generation opportunities for media owners. Leveraging events and sponsorships can also further amplify the visibility of static OOH media; by associating their displays with well-attended events or becoming sponsors, media owners can capture the attention of a broader audience and attract advertisers seeking to capitalize on the heightened exposure.

By offering targeted advertising opportunities tailored to the interests of the community, static OOH media owners can not only attract more advertisers but also foster long-term partnerships that benefit both parties — unlocking new avenues for revenue generation and further solidifying the power and position of static OOH media in an increasingly digitized advertising ecosystem.

Case studies & static OOH business success stories

Ready to see some of these actionable static OOH revenue generation strategies in action? In this section, we highlight compelling case studies that showcase the accomplishments of OOH media owners and explore the strategies behind their networks’ impressive revenue growth. From innovative campaigns to strategic partnerships, uncover the secrets behind their success in navigating the dynamic landscape of outdoor — and multichannel — advertising.

Summit Outdoor Media: Balancing static and digital inventory for maximum revenue

Throughout its 20-year history, Summit Outdoor Media (formerly Summit Billboard) has been committed to helping brands and advertisers reach audiences offline and outside of their homes. As the outdoor advertising division of Summit Media, which owns and operates various properties throughout the Philippines, Summit Outdoor Media provides customers with ways to reach audiences through a mix of traditional and digital outdoor advertising. Today, its vast inventory is strategically located across environments like roadways, malls, and transit networks and ranges from large-screen LED video billboards to small lamp post banners — making it one of the largest OOH media operators in the region.

Strategies Summit Outdoor Media employed to achieve optimal revenue generation and support the business’s growth include:

  • Diversification of OOH inventory: In addition to offering such widespread availability, the company’s entry into the world of digital out-of-home has enabled it to attract new clients thanks to some pretty exciting capabilities, including anonymized data tracking that registers and analyzes audience behaviour within site locations.
  • Leveraging data-driven decision-making: To evolve alongside the Philippine outdoor advertising market and scale and transform their offering, Summit Outdoor Media adopted an all-in-one OOH software solution with sophisticated campaign tools designed to help them drive more revenue.

Read the full case study to learn more about Summit Outdoor Media’s business success.

Gawk Outdoor: Successful integration of local partnerships

Gawk Outdoor’s (originally called Regional Billboard Co.) mission is simple: to make out-of-home more available and widespread in their home state of Victoria. Since 2018, Gawk Outdoor has grown into the largest independent outdoor advertising company operating across the southeastern state of Australia, as well as in neighbouring New South Wales. Most of their inventory is static, but their network also has several digital screens; as of September 2022, the number of Gawk Outdoor sites had reached 80 locations across Victoria — a number that was only expected to continue growing in the near future.

Some of the revenue growth strategies Gawk Outdoor used in the course of this impressive network growth include:

  • Partnering with local businesses and events: In 2024, the company’s original mission now includes another layer: to make out-of-home available to businesses of all budgets and sizes. Placing regional Victoria at the heart of their efforts, Gawk Outdoor strives to ensure that local businesses have the same advertising opportunities and access to OOH as the international players they serve. In fact, about three-quarters of its clientele are brands and advertisers who are relatively new to outdoor advertising.
  • Addressing operational inefficiencies: Gawk Outdoor’s ambitious desire to scale its organization came with the need for more efficient operations. That’s why, after investing in premium fixtures and the best locations in the region, the team turned its attention to software to help make the process of operating an expanding inventory of billboards easier — ultimately adopting dedicated static OOH software to better streamline their workflow, eliminate the risk of human error, and better serve their customers.

Read the full case study to learn more about Gawk Outdoor’s successful expansion.

Get more of the latest industry insights from our State of Static OOH report

Want to learn more about the world of static out-of-home advertising in 2024? Download your full copy of The State of Static OOH industry report. 

Product News | October 11, 2021

Broadsign renews SOC 2® Type 2 compliance: Here’s why it matters

At Broadsign, keeping our customer data secure will always be a top priority. That’s why we’re committed to ensuring that our controls, policies, and procedures meet the highest standards and continue to evolve as our business grows. Broadsign has recently achieved another essential milestone in its information security strategy by refreshing its SOC 2 Type 2 compliance with constant monitoring since the last reporting period—widely regarded as the gold standard for information security. Read on to find out more about this globally recognized security accreditation and the value it brings to our clients and partners.

Why SOC 2 compliance matters in 2024

Data continues to be the most valuable asset in the world, ahead of oil, according to Forbes. It can help your company meaningfully engage with customers, make informed business decisions, and gain a competitive advantage. First-party data is especially significant in the digital signage space, where it has become an integral part of dynamic DOOH campaigns and a prerequisite for enabling programmatic selling. But as the value of organizational data has grown, so too have the security risks. Attacks targeting cloud resources are on the rise, and enterprises need help understanding which cloud-based service providers they should consider working with to ensure their sensitive data stays secure. That’s where a SOC 2 report comes into play.

SOC 2 compliance is a voluntary step taken by Broadsign, as a SaaS and cloud-computing vendor, to provide added trust and assurance to protect its customer’s data in the cloud. Developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 (which stands for “System and Organization Controls” 2) evaluates the internal systems and security controls a tech service business uses to protect customer data in the cloud. As digital threats continue to evolve and cybersecurity remains a top business challenge in 2024, SOC compliance has become a gold standard to ensure organizations are adhering to best practices when securing sensitive internal and customer data. Having a SOC 2 report is a badge of trust and an important step in providing our customers with added peace of mind.

What SOC 2 means for our customers

At Broadsign, data security has always been a top priority for both ourselves and our customers. We successfully completed a SOC 2 Type 2 audit back in 2022 and have proudly maintained our security status since then. This time around, we worked with independent consulting firm KPMG to once again perform an audit of our policies and procedures and achieve SOC 2 Type 2 compliance — further reinforcing our ongoing commitment to security within our digital signage platform. 

While our security protocols have always been incredibly rigorous, it is our priority to always meet the highest possible security standards. DOOH network owners around the world rely on us to help buy, sell, and deliver out-of-home media, and that means they trust us with their confidential customer data. A SOC 2 certification provides added assurance to our clients and partners and opens the door to prospective enterprises with more stringent regulations around security and compliance requirements. In short, achieving SOC 2 compliance proves our commitment to continually assessing our compliance and data security measures to ensure the highest standards are never compromised—and it should give your company the confidence to choose Broadsign as the most trusted and secure DOOH platform on the market. 

“It’s gratifying to renew our rigorous SOC 2 Type 2 audit at the same time that we continue to enhance our digital offerings. With this refreshed attestation, our aim is to enhance the established trust and assurance we have with our customers by undergoing one of the highest forms of independent assurance available in the marketplace today. We’re extremely proud of the entire Broadsign team who worked – and continue to work – tirelessly to achieve and sustain this certification.”

Joe Cotugno, Sr. Vice President International Operations

What’s involved in the SOC 2 certification process?

According to AICPA standards, a SOC 2 audit must be completed by a third-party auditor. The auditor assesses the extent to which a cloud-based service provider’s systems and processes comply with one or more of SOC’s five trust principles, referred to as Trust Services Criteria (TSC): Security, Privacy, Confidentiality, Processing Integrity, and Availability.

What sets SOC 2 apart from other security certifications is that it lets each business decide how best to implement the SOC 2 framework according to its own objectives and operations. It’s not a prescriptive list of controls, processes, or tools. Instead, the auditor evaluates how well a business has implemented controls relevant to the selected TSC Principles and gives their opinion of overall effectiveness for:

  • the design of a company’s security program (SOC 2 Type 1) 
  • the execution of the program over a period of time (SOC 2 Type 2)

The auditor then compiles their opinions and findings into a report (the SOC report) that’s unique to each business and can be used to assure customers of the steps taken to manage their data. 

The SOC 2 Type 2 is a rigorous audit that evaluates the execution of an organization’s security program over a period of time – in Broadsign’s case, full coverage from the previous audit. As a result, Broadsign successfully completed its SOC 2 Type 2 audits for a more in-depth review of the ongoing state of its cloud security, providing greater trust and assurance to its customers. For more information, contact your Broadsign representative. 

Product News | October 11, 2021

PATTISON Modernizes its Out-of-Home Technology Stack with Broadsign

Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns

Montreal, Canada, April 25, 2024 – Out-of-home (OOH) ad tech leader Broadsign today announced that PATTISON Outdoor Advertising, a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack. With Broadsign already providing a centralized hub for its programmatic digital OOH (DOOH) workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities. The partnership also opens up new ways for brands to book campaigns on PATTISON inventory with a more targeted, impression-based approach and accelerates the rate at which PATTISON can display client ads across its OOH inventory, spanning urban pathways, residential and office buildings, transit hubs, airports, and other venues across Canada.

Providing a near real-time ad scheduling workflow comprising advanced optimization and prioritization tools, the Broadsign platform is helping PATTISON reallocate time previously spent on manual campaign pacing and adding daily plays to bump up the delivery of low-pacing campaigns. Broadsign’s optimization engine works on a play-by-play or impression level based on each campaign’s goals, and enables PATTISON’s sales team to easily find more available inventory, even in high sellout periods. With the updated OOH platform, PATTISON can now easily customize campaigns to align with client needs. Since beginning its rollout of the new platform in early March, it has powered OOH campaigns for some of PATTISON’s largest clients, including Holt Renfrew, Lotto Quebec, McDonald’s, and Tim Hortons. 

“In evaluating our options, the Broadsign tech stack quickly emerged as the best fit, especially for our ad-serving needs. It lets us maximize yield and revenue potential while ensuring pDOOH campaigns can be seamlessly executed based on client goals, with little to no manual intervention,” shared PATTISON Director of Digital Innovation Jessica Littlejohn. “Our digital product offering has never been more robust than with Broadsign at its core, and our team has more time to do what we do best – understand and help our clients achieve their objectives.”

Echoing Littlejohn’s sentiments, PATTISON President Steve McGregor, added, “The support the Broadsign team has provided along the journey has been instrumental in helping us to achieve our business goals and prepare for our next phase of growth.”

“PATTISON is an industry trailblazer with a reputation for always being one step ahead of the curve. It was one of the first media owners to offer full-scale programmatic DOOH and advanced audience-based targeting options,” shared Maarten Dollevoet, Chief Revenue Officer, Broadsign. “PATTISON’s commitment to evolving its digital toolset to prepare for the next wave of OOH is inspiring, and we’re excited to partner with them to help them reach their goals.”

About Broadsign

Broadsign empowers media owners, agencies, and brands to harness the power and reach of out-of-home to connect with audiences in ways unlike any other advertising channel. More than 1.5 million static and digital signs along roadways and in airports, shopping malls, retailers, health clinics, transit systems, electric vehicle charging stations, and more run on Broadsign, reaching audiences at multiple touchpoints throughout the consumer journey. The Broadsign Platform helps media owners such as Outfront, Pattison Outdoor, Global, and Intersection streamline business operations and maximize revenue opportunities while enabling marketers and agencies to more easily plan and execute dynamic OOH campaigns that resonate with audiences. Brands spanning AB InBev, Disney, FanDuel, H&M, Honda, HP, Johnson & Johnson, KLM, Uber Eats, Sea-Doo, Samsonite, and many more have run successful programmatic DOOH campaigns enabled by Broadsign technology.


PATTISON Outdoor Advertising, a division of The Jim Pattison Group is Canada’s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario with over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.