Product News | October 11, 2021

How Oriental Sunrise pushes the envelope with giant digital displays

One of the best qualities of out-of-home media is its unmatched ability to catch attention. Large format billboards and digital displays draw the eye in a way that online and mobile advertising can’t, and offer an amazing canvas on which creative work can be shared with the world.

And that’s just in general. The largest displays take the concept even further, offering true spectacle for all to enjoy. Oriental Sunrise Media Group, which operates a network that includes one of these ultra-large screens, sees them as a special opportunity for connecting with large sections of the population through outdoor media.

sky-high dooh ambitions

Formed in 2011, Oriental Sunrise set its sights on becoming an influential player in the fast-expanding digital out-of-home space in China. Pursuing large-format displays, audience interactivity, and prominent public locations for its screens, Oriental Sunrise has succeeded in achieving high audience traffic near its screens and attracting top brands to display advertising on its network, including names like Audi, Lancôme, Dyson, and Samsung.

asia’s largest outdoor digital display

The jewel of Oriental Sunrise’s network is found in Chongqing, a city in China’s south. Its display there is an enormous two-sided, 3,788 square metre screen wrapped around the side of the Chongqing Guanyin Bridge Carnival Building. It’s about the size of nine basketball courts put together, and typically plays host to stunning video content delivered by its advertisers.

Its prominent location, facing Guanyinqiao Square, Jialing Park, and the entrance to an underground pedestrian passage, drives a fair bit of foot traffic by its screens every day, with about 500,000 pedestrians walking by daily. It also faces the city’s busiest main road, with about 350,000 vehicles passing by each day.

eyes forward to the future of dooh

As Oriental Sunrise focuses on building its network further, it continues to make premium real estate in bustling business sectors, as well as high levels of local visibility, key requirements for locations where it deploys new screens. Soon to come are new experiments to push the network with new kinds of integrations. This includes projects like synchronizing campaign playback with the performance of nearby fountains and LED lighting, connecting the screens to mobile devices, and other projects that increase the already considerable impact of the screens.

oriental sunrise media group & broadsign

Screens as prominent as Oriental Sunrise Media Group’s largest can’t afford to go down, and what’s more, they come with specific technical challenges that not every software platform is equipped to manage. Synchronizing media across the panels of the screen must be completed flawlessly every time in order to create truly stunning visuals. Meanwhile, integrating outside data feeds, as is required for complex campaigns involving synchronization with fountains and lighting, demands a platform that is able to reliably connect with those services.

To accomplish these tasks, Oriental Sunrise has adopted Broadsign. The Broadsign platform’s unmatched reliability and extensibility make it the perfect solution for managing huge displays and the exciting campaigns that run on them. The open nature of the platform, meanwhile, places practically no limits on the creativity of Oriental Sunrise and its advertisers, allowing the owners to focus on growing their network and delivering the innovative DOOH experience that will build their profile all across China. It’s an ideal pairing, and one likely to lead to exciting things for the Chinese DOOH market.

Ready to kick off your own large-scale DOOH project?
Contact us today to learn how Broadsign can help!

Product News | October 11, 2021

Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

Exterior view of a Cotswold Outdoor store in a shopping centre, featuring a large digital display in the storefront showing an outdoor campaign.

Collaboration delivers scalable display network infrastructure, creating new omnichannel opportunities for advertisers and driving measurable results

MONTREAL – (October 6, 2026) – Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer, Cotswold Outdoor Group, to expand its retail media network (RMN) with a new scalable in-store advertising infrastructure. The upgrade provides a unified workflow that streamlines media planning, management, and measurement in-store and across onsite and offsite channels. It enables Cotswold’s brand partners to seamlessly execute omnichannel ad campaigns that engage shoppers at the point of purchase and beyond.

Broadsign, Cotswold Outdoor Group, and IUF designed the network with long-term growth in mind. It presently includes 149 till, shelf, totem, large format, and front-of-store displays across 23 stores, which are powered by the Broadsign Platform (specifically the Broadsign CMS and Ad Server) and support a range of media.

The Broadsign Platform is helping to streamline operations and centralize content management and network health monitoring. The technology is also advancing screen monetization opportunities by scheduling ads, automating yield, and balancing complex campaign rules to help Cotswold Outdoor Group capture optimal revenue. With IUF’s ongoing deployment and support, the infrastructure allows the retailer to manage and scale in-store media operations efficiently while maintaining a reliable shopper and advertiser experience.

Through Broadsign’s omnichannel integration with Zitcha, Cotswold Outdoor Group’s retail media platform, brand partners, and agencies can easily extend omnichannel strategies into the physical store environment. The network is already delivering measurable results for participating brands, like HOKA, ASICS, and Nike. Most recently, a targeted HOKA campaign combining onsite and in-store media placements delivered a 13 percent lift in units sold per store, demonstrating the value of reaching shoppers at multiple touchpoints on the path to purchase.

In-store shoe display featuring running footwear from HOKA, ASICS, New Balance and other brands, with a digital screen showing a HOKA advertising campaign.

“At Cotswold Outdoor Group, we’re passionate about helping people get closer to the outdoors — and that starts with creating inspiring moments. Our brand partners are a big part of that journey, and this collaboration with Broadsign and IUF offers a powerful new way to connect with our customers in-store, alongside our onsite and offsite media channels,” explained Mary Antieul, Head of Commercial, Cotswold Outdoor Group. “It means we can bring the right messages to shoppers at the right moment, with less friction for brands and a more connected experience for customers. The early results have been really encouraging, and we’re excited to build on that momentum as we expand the network and explore future programmatic opportunities.”

“Retail media is evolving fast, and partnering with IUF, we’ve delivered an in-store media infrastructure for Cotswold that can scale rapidly. Together, we’ve designed a network that makes it easy for its team to add, manage, control, and monetize new screens and integrate programmatic trading capabilities down the line,” explained Frank Vallenga, Vice President, Platform Sales, EMEA and SEA, Broadsign. “By leveraging our integration with Zitcha, Cotswold has been able to connect audiences across their various retail media channels, which is a challenge many retailers have yet to solve.”

“This project went from tender to a live network generating revenue within twelve weeks which demonstrates the expertise of all of the technical partners involved,” said Josh Bunce, CEO, IUF. “Together we were able to deliver a cohesive customer journey so that Cotswold Outdoor Group can maximize its in-store retail proposition today but also ensure that it can scale easily into the future. The in-store channel is proving to be a competitive differentiator when advertisers start mapping out budgets with brands already seeing impressive results from the in-store activations.”

About Broadsign

Broadsign develops the leading global platform for managing and monetizing out-of-home (OOH) media. The company, which also operates Place Exchange by Broadsign, the largest independent SSP for Digital OOH, empowers media owners, media buyers, and retailers to harness the power and reach of out-of-home to connect with audiences in ways unlike any other advertising channel. More than 2.8 million static and digital signs along roadways and in airports, shopping malls, grocery and convenience stores, health clinics, transit systems, and more run on Broadsign.

About IUF

Making spaces perform, IUF is a leading technology solutions partner that delivers seamless, future-ready digital solutions across retail, stadiums, transport, DOOH, live events, attractions, workplaces and more. IUF designs, delivers and manages end-to-end digital signage, experiential and large-scale LED, transforming physical environments into intelligent, revenue-driving destinations. Founded in 2008 in Bristol UK, IUF is now active in over 30 countries.