Month: September 2022

Product News | October 11, 2021

How 8Infini is Innovating Outdoor Advertising in Indonesia with DOOH

While out-of-home media is a popular advertising format across Indonesia, dynamic digital out-of-home is still only rising in popularity. That’s expected to change as more of the country’s OOH companies begin to harness the power of DOOH. 

One of the factors driving this shift is likely the creative freedom the format affords, its potential to reach broad audiences and the numerous data and analytics capabilities that are becoming more widely available thanks to technological advancements. 8Infini is a media owner on the mission to shape the future of outdoor advertising in Indonesia with a network of prominently-located digital screens in some of the country’s biggest and most bustling cities. 

Bringing bright, digital screens to Indonesia’s cities

Named for the seemingly infinite possibilities that digital screens can offer advertisers, 8Infini was founded in 2019 by a team of out-of-home experts. Though the company is a newcomer to Indonesia’s OOH space, they’ve already made quite an impression among advertisers in its three years of existence. 

The company’s network comprises static and dynamic large-format LED “videotron” screens. These are found in prime spots throughout Jakarta, one of Southeast Asia’s most populous cities. With six digital and two static screens in Jakarta and five digital screens in Bandung, these screens are predominantly located along roadways and at the heart of busy intersections, catering to pedestrians and motorists alike. Besides these screens, a portion of their business model is also focused on traditional transit media, where their business started. The OOH media operator will soon be deploying an additional four digital screens in Bogor, another two in Bandung, as well as one digital and three static screens in Jakarta. 

8Infini’s preferred technology partner, Broadsign, are enabling the OOH media provider to further enhance flexibility, advancement in their operations, improved performance and increased screen capabilities.  Expansion plans are imminent and underway: the business hopes to significantly increase its network in the coming months, adding another ten screens to its roster by the end of 2022. These additions to the network are expected to be installed in Jakarta, and, eventually, the team hopes to bring their screens to other large cities such as Bogor. 

With its inventory’s strong presence in prime locations, it’s only fitting that 8Infini’s network attracts a wide range of advertisers from various industries. Their screens have previously run ad campaigns spanning virtually every category, such as entertainment and cinema, fashion, brands, start-ups, logistics, insurance and banks. 

Besides its network in highly-visible locations, offering interactive and dynamic capabilities makes 8Infini’s inventory popular among all types of media buyers and brands. Slowly but surely, they’re noticing that increasingly brands are moving towards the more interactive features available with their offering, partly due to the in-depth analytics and insights thanks to their Admobilize integration.

One of the more popular trends in OOH advertising is 3D creatives. As more advertisers are looking to experiment with interactive and dynamic content on screens to build compelling and exciting campaigns, 8Infini is able to make that happen and hope to continue making interactive content more widely available in the country. 

8Infini’s team takes great pride in and is passionate about the medium and its network. They emphasize the importance of maintenance and upkeep, with a team ready to resolve any issues in case of network outages.

The first robotic LED in Southeast Asia 

Their latest project is one of the first of its kind in Jakarta—an impressive LED screen located on the outside facade of the Mandarin Oriental Hotel, luxury hotel located in the city’s financial district. The luxurious hotel is a popular destination for tourists visiting the region, welcoming guests from all over, with the large-format screen positioned on the hotel’s exterior. 

Because of its location in the city’s financial district, the hotel tends to cater to an upscale clientele, making this a prime location for the massive screen, which spans 614 square meters and is made up of 512 robotic panels, each one capable of moving independently.

This is the first robotic Videotron screen of its kind in Indonesia, the largest screen in Southeast Asia, and one of just three in the world.  

Since its unveiling, the screen has already played some fairly attention-grabbing and internationally acclaimed campaigns, running ads from Samsung, Spotify, Permata Bank, Disney Studio, and Disney+.  Ultimately, its strategic location in Jakarta’s bustling commercial district makes it an ideal choice for businesses looking to increase brand visibility.

Broadsign and 8Infini, a platform built for scalability

Given that there are a number of out-of-home players in Indonesia, the team behind 8Infini knew that to stay competitive, it needed to onboard the support of an industry-leading digital signage software.

Initial plans to develop its own CMS were abandoned, and instead, the team implemented the only platform suited for its specific needs: Broadsign Control. Partnering with Broadsign means that 8Infini can compete with some of the major OOH media operators in the region and keep up with the latest trends in out-of-home. Moreover, Broadsign is built for scalability — which aligns perfectly with 8Infini’s strategies.  

While the team doesn’t necessarily envision 8Infini becoming the largest outdoor billboard player in Indonesia, by operating the Broadsign suite, they can offer their customers a complete offering for OOH advertising investments.  

Big plans, infinite possibilities

Infini OOH wants to add ten new screens to its inventory in the coming months. Building up the network was always in its goal, but like so many businesses worldwide, the pandemic slowed its growth strategy. These days, 8Infini’s team feels more confident than ever about where they’re headed next. Behind the scenes, they’re busy masterminding other exciting projects as exciting and innovative as the Mandarin Oriental Hotel LED Videotron screen. 

Until then, 8Infini is showcasing all that’s possible with DOOH over traditional OOH, by tapping into the power of digital screens to bring brighter and bolder experiences to the Indonesian market.

Want to power your own OOH network with the world’s leading solution?

See what Broadsign can do for you

Product News | October 11, 2021

What’s new in the Broadsign Platform: Sophisticated targeting, creative management and UI improvements

We can’t think of a better way to end the year than with fresh updates to the Broadsign Platform. We’re introducing streamlined creative management, sophisticated targeting tools, and major UI improvements, making the campaign planning and management process for directly sold campaigns seamless for campaign planners. 

Why does this matter? While the activation process for digital out-of-home (DOOH) may only require a couple of minutes, the campaign planning and management process often requires much more time. Discovering available and relevant inventory, collecting data to prove the medium’s effectiveness in meeting campaign goals, and managing campaign creatives are all time-consuming tasks.

This new round of updates introduce a new level of automation that not only reduces the time and complexities of getting DOOH campaigns out the door but also helps make out-of-home (OOH) a competitive and attractive medium for buyers. Let’s dive in!

Simplified creative management and centralized campaign planning

Media owners juggle multiple campaigns and creatives simultaneously, and without the right tools, the creative management process can become complex and error-prone for your teams. Our new creative management tools now allow you to create, edit, manage, and assign campaign creatives with ease. On top of that, you’ll also be able to push your campaigns live – all within a single unified workflow through the Broadsign Platform.

Assign and schedule creatives the way you want to

You now have full flexibility in how you want to assign and schedule creatives to your campaigns. Assign one or multiple creatives to your line items of a campaign, and apply multiple scheduling options to your creatives for all or specific line items in a campaign. 

Simply put, this makes it easier to build multi-message or multi-venue campaigns, simplifies the management of mixed-duration or staggered-start campaigns, provides more accurate alignment between creative strategy and real-world delivery, and makes you less reliant on offline scheduling adjustments. 

Manage your creatives in one place

You can now manage creative bundles for each campaign directly in the new web-based workflow, eliminating the need to go through the Broadsign desktop tools. This enhancement provides your team with greater flexibility by allowing them to access and manage their campaigns from any location at any time. 

We think you’ll also love how intuitive and easy-to-use the campaign planning tools are to adopt. Users of all technical proficiency levels can quickly learn and use this streamlined approach to create and manage campaigns with ease. 

Sophisticated targeting tools that find the best inventory 

Granular targeting shouldn’t be exclusive to programmatic. That’s why last year, we introduced targeting tools for directly sold campaigns executed through the Broadsign Platform, giving campaign planners the same flexibility and comprehensive targeting capabilities as online and programmatic media buyers. 

The targeting tools included the ability to filter your inventory by location and key points of interest (POIs), enabling campaign planners to find the most relevant inventory for each campaign at the click of a button. An intuitive map view was also introduced, allowing you to better visualize your inventory with quick filtering options by area, support for bulk location uploads, and setting radius parameters. 

This year, we’re introducing two powerful targeting upgrades for directly sold campaigns: demographics and criteria targeting. With demographics targeting, you can filter inventory by attributes like age, gender, or occupation to find the screens that will maximize campaign impact. We’ve also enhanced criteria targeting, giving you more granular control over inclusion and exclusion rules. For example, when building a proposal for an alcohol brand, you can now quickly exclude screens that don’t allow alcohol ads from your inventory search in just a few clicks. 

These new additions to the Broadsign Platform not only reduce the manual work required for inventory discovery but also give your team the opportunity to be a more strategic partner to buyers. We’re also excited to share that these enhanced targeting capabilities are now available to Broadsign customers worldwide! 

Additional management tools for an improved user experience

Along with comprehensive creative management and targeting tools for directly-sold campaigns, additional tools and UI enhancements have been added to improve the usability and user experience of the Broadsign Platform:

Inventory package accessibility

Access inventory packages effortlessly through the platform’s updated navigation bar, enhancing efficiency and ease of use.

Centralized settings management

Administrators can now adjust and manage all necessary settings for digital and static inventory, user management, and more directly within the platform’s web-based UI through a centralized hub for control and configuration.

Campaign monitoring enhancements

With the newly implemented progress indicator, real-time monitoring of campaign pacing is now possible, giving immediate insight into campaign performance. This allows for quick adjustments to be made, as needed, to meet campaign goals effectively.

Search functionality and filters

An improved search mechanism, complemented by additional filters like campaign, client or contract names, enables quicker and more accurate campaign retrieval, saving time and improving workflow.

Line item list

You can now access a list of all line items directly through the navigation bar. Operations teams now have a more precise and comprehensive view of all bookings made on your network.

Dashboard customization

Tailor the platform’s dashboard to meet individual needs, ensuring that the most relevant and important information is always front and center.

Interested in testing out these new features? Book a demo today

Product News | October 11, 2021

How Visit Arizona drove a 30% increase in arrivals with programmatic DOOH

Visit Arizona, the official tourism board, launched a programmatic digital out-of-home campaign to inspire consumers nationwide to plan a trip to Arizona. The initiative was a strategic move to engage potential travellers in target markets and communicate with them at every stage of the planning process, from initial awareness to final booking.

Objective

The campaign aimed to build top-of-mind awareness and drive measurable results in the form of increased arrivals, with effectiveness measured through a combination of mobile retargeting and an arrival lift study to track actual consumer visits.

Strategy

Planned by agency of record, Off Madison Ave, OutMoove DSP was used to strategically place DOOH ads across high-traffic venues in key markets, to specifically target the client’s core High Value Personas. Programmatic DOOH was selected due to the ability to target these specific audience segments through a variety of placements. The media strategy maximized visibility and engaged consumers throughout their daily routines, guiding them along the travel planning journey.

Results

Success was measured through mobile retargeting via Native Touch and an arrival lift study conducted with Arrivalist.

High mobile engagement in key markets

Mobile retargeting was used to continue the conversation with consumers who saw the DOOH ads. This retargeting effort was highly successful, with mobile ads achieving a viewability rate of over 90%. The campaign drove strong results in key markets, demonstrating its ability to create a lasting impression and bridge the gap between OOH and mobile engagement.

Significant arrival lift

Visit Arizona saw a 30% arrival lift, exceeding the national average of 23% for similar campaigns. This result confirms the campaign’s strong influence on consumer travel decisions and its effectiveness in translating ad exposure into real-world arrivals.

“At Off Madison, we are thrilled with the success of Visit Arizona’s programmatic DOOH campaign. By strategically placing digital ads in high-traffic venues across key markets, we not only captured the attention of potential travellers but also drove significant results. Our collaboration with Broadsign and the deployment of a multi-faceted media strategy enabled us to surpass the national average in arrival lifts, reinforcing the power of innovative, targeted OOH advertising. This campaign is a testament to our commitment to engaging audiences in meaningful ways and transforming inspiration into action.” – Kriss M. Scheid, Associate Media Director, Off Madison Ave

Want the campaign highlights? Check out the infographic below.