Month: October 2024

Product News | October 11, 2021

Attribution in DOOH advertising: Your questions answered

Attribution is a powerful tool for marketers, but when it comes to digital out-of-home (DOOH) advertising, it’s often misunderstood and underestimated. While some advertisers believe DOOH is difficult to measure, advancements in attribution have made it easier than ever to track campaign impact.

To demystify the process and offer practical insights, we sat down with Ryan Pogy, Director of Data Partnerships at Broadsign, to answer some of the most common questions about measuring DOOH effectiveness.

What are the main challenges in DOOH attribution, and how can advertisers overcome them?

One of the unique strengths of DOOH is the variety of ways in which a message can reach an audience, which calls for a more nuanced approach to measurement. 

One of the main challenges we face is the fragmentation of DOOH media owners. Each network has its own standards and measurement methods, which makes it difficult to have a unified view of campaign performance across different environments. Another challenge is privacy compliance, particularly in regions governed by laws like GDPR. Advertisers need to ensure they’re using data responsibly and adhering to regulations.

To overcome these challenges, leveraging unified global measurement platforms is key. This is where working with the right data partners becomes crucial—partners who specialize in pulling data together from disparate sources, all while ensuring compliance with privacy laws.

What strategies are most effective for measuring DOOH performance?

There are several strategies that advertisers can employ to measure the effectiveness of their DOOH campaigns, depending on their goals. But I’ll touch on the three most popular:

  1. Brand Lift Studies: This study measures the impact of your campaign on brand metrics like brand image, preference and consideration. 
  2. Foot Traffic Analysis: Mobile location data can be used to track the number of people who visit a store after seeing a DOOH ad. These studies are particularly useful for retail campaigns aiming to drive in-store customers.
  3. Web & App Lift Studies: These studies track online actions like website visits, sign-ups, or app downloads that happen after someone is exposed to a DOOH ad.

Some advertisers prefer to combine these methods to get a more comprehensive view of their campaign performance and better optimize their strategies for future campaigns. For example,  we ran a campaign with Holt Renfrew, which combined a brand lift study and a foot traffic study. The results covered everything from top-funnel metrics like a 600% uplift in brand preference to successfully driving 400k store visits.

How can insights from Brand Lift Studies be used to optimize future campaigns?

Brand Lift Studies provide invaluable insights into how your campaign impacts brand metrics like awareness, consideration, and preference. They allow advertisers to quantify the impact of their campaigns and understand what messaging resonates with their target audience.

One of the main benefits is the ability to benchmark your performance. You can compare your results against averages in your industry and use that data to adjust your strategy for future campaigns. For example, if a particular message drove higher brand consideration, you might want to double down on that type of creative for the next campaign. Advertisers with global campaigns may also run a brand lift study in each of the markets where the campaign ran to glean market-specific insights and build their own internal benchmarks.

“Attribution is an evolving field, and staying informed about new tools and methodologies is crucial for staying competitive in today’s market. The more we innovate in DOOH measurement, the better we can justify media spend and optimize campaign performance.”

Ryan Pogy, Director of Data Partnerships at Broadsign

When measuring DOOH as part of an omnichannel campaign, how can advertisers bridge the gap between offline and online media?

Even though out-of-home (OOH) advertising takes place in the physical world, the gap between offline and online channels can be bridged by leveraging location-based play log data, which tracks when and where ads are displayed to create a detailed log of ad exposure. This data can be further enriched by integrating mobile exposure data, allowing for tracking of mobile devices that come into contact with DOOH ads. Such integration links an ad’s offline display with the digital behaviors of consumers, providing insights into how DOOH influences actions like website visits, app downloads, and even in-store visits.

By combining these offline and online data sources, advertisers can achieve a level of measurement granularity comparable to digital media, allowing them to measure and validate the impact of DOOH with the same confidence they expect from channels like social media or display ads. This approach makes DOOH attribution and optimization more actionable and data-driven.

How can device ID passbacks enhance attribution for DOOH campaigns?

Device ID passback is a powerful tool for enhancing attribution in DOOH. It allows advertisers to link ad exposure to specific customer actions, providing deeper insights into how audiences interact with ads. 

Here’s how it works: device IDs are captured when mobile devices come within a specific range of DOOH ads. These IDs are then passed back to your other digital platforms, allowing for retargeting across online channels like social media or apps.

This method offers several benefits. It provides deeper insights into audience behaviour, enabling more precise retargeting and improving overall campaign performance. Passbacks also allow for more accurate cross-channel attribution, helping advertisers understand how DOOH exposure drives online and offline conversions.

What are common pitfalls to avoid when implementing DOOH attribution strategies?

A common pitfall in DOOH attribution is relying on poor-quality data. Not all data sources are created equal, so it’s essential to work with trusted partners who can deliver accurate, reliable data. While data capabilities in DOOH have come a long way, the effectiveness of attribution depends on the quality of the data used.

Another key factor is achieving a consistent, comprehensive view of campaign timing and venue logistics. Effective DOOH attribution requires tools that can adapt to the unique characteristics of different venue types, from large-format displays like billboards to smaller screens in office buildings or residential spaces. The volume and density of signals vary across locations, so it’s important to select tools that can adjust for these variations to ensure accurate, actionable insights.

Finally, many advertisers make the mistake of not acting on the insights gained from attribution studies. Data is only useful if it leads to action. I’ve seen campaigns that initially struggled because the advertiser didn’t adjust based on early attribution data. Once they adapted their strategy, their results improved significantly.

DOOH attribution has advanced significantly, offering advertisers the tools to confidently track and optimize campaign performance across the customer journey. Whether you’re building brand awareness with brand lift studies, driving foot traffic, or boosting conversions with device ID passbacks, aligning your attribution methods with your specific goals is key. As Ryan emphasized, understanding the impact of your DOOH efforts is crucial for making data-driven decisions and refining your strategy in real-time. With the right measurement solutions, advertisers can unlock deeper insights and achieve better results with their DOOH campaigns.

For a deeper dive into DOOH attribution, check out our guide here!

Product News | October 11, 2021

Putting people first: Why Broadsign was named one of Canada’s top employers

Recently, we announced that we have been recognized as one of Montreal’s Top Employers, and now, we’re thrilled to share that Broadsign has been named one of Canada’s Top Small & Medium Employers, too! This award recognizes small and medium-sized businesses across the nation that foster positive workplace cultures through progressive and forward-thinking human resources policies.

Seeing as we’ve put a lot of work into building a workplace where everyone feels welcome, achieving this honour for a sixth consecutive year matters greatly to us. 

What makes Broadsign such a special place? When employees talk about what they love most about working here, the answer is almost always the same: the team makes all the difference. But it’s not just about the colleagues we collaborate with—a people-first attitude is embedded into our company DNA. Whether it’s reflected in the perks that support a healthy work-life balance or in the managers who champion growth and encourage everyone to bring their best to the table, it all comes down to one thing at Broadsign: the people.

Don’t just take our word for it—some of our Broadsigners have shared what they believe makes Broadsign one of the top employers in Canada. Check out what they have to say below. 

An emphasis on professional development and continued learning

Business Analyst Viraj Gandhi has been part of the Broadsign team for over six years. When he first joined, he was new to the world of finance, so he focused on projects and tasks that would help him gain a deeper understanding of how a finance team operates. Through this hands-on experience, he became familiar with customers and vendors, as well as key processes like accounts receivable and accounts payable.

Viraj quickly picked up the concepts and found himself increasingly drawn to the department’s work. Eager to grow, he approached his manager to express his interest in learning more and taking on greater responsibilities.

“In my day-to-day as a business analyst, the first thing is, of course, coffee,” he says, laughing. “But after that, it’s my job to shed a lot of light and provide as much information to various corners of the company as possible.”

So, what about Broadsign that makes it such a great workplace? For starters, it’s the company’s emphasis on well-being. The company’s leadership team understands that the best work happens when employees feel united and understood and operate under a shared mission. 

But it goes beyond cocktail hours and good vibes. When Viraj began to express interest in his professional development, he felt supported. His manager encouraged him to take the leap. 

“My manager gradually exposed me to more difficult reporting while always being available to answer and explain any questions I had along the way.” This little extra boost encouraged him to pursue a certification program (FMVA), propelling him to his new job title of Business Analyst.

“There’s a strong emphasis on professional development [at Broadsign] and to continue learning.”

Putting people first, every step of the way

Since joining the company in June 2022, Daniela Rousse, Human Resources Operations Specialist, has become part of a team committed to supporting its employees in ways that go beyond perks and payroll.

It’s not just the HR team—leadership across the company consistently prioritizes people in every decision. “Our team is passionate about our people,” Daniela says, describing Broadsign’s culture. “And our goal is ultimately to help them grow both professionally and personally.”

By actively listening and striving for continuous improvement, Daniela explains, the team works hard to ensure employees feel truly seen, heard, and supported.

Commitment to work-life balance

As a Technical Account Manager, David Muraca’s days are busy at Broadsign. On any given day, you can catch him guiding clients through technical walkthroughs and trainings, managing projects, and more. His role requires agility and an understanding of the products and clients.

Though the work is challenging, David says it isn’t just the work that keeps him motivated, he’s also driven by the corporate culture at Broadsign. 

“I do find that Broadsign is competitive in terms of its benefits,” he says. As a father of two, ensuring he has enough work-life balance is important. But, he says, Broadsign lets him manage his schedule and be there for his children if anything comes up—which sometimes happens with two little kids. 

Having the flexibility to balance his career and busy family life is part of what makes his life at Broadsign so rewarding. 

Where passion meets purpose

Sabrina Allard, Director of Product Marketing, joined the Broadsign team in 2019. Back then, the product marketing team was one person—her. Fast-forward a few years, and today, the team consists of four individuals managing the company’s entire product marketing efforts.

Throughout her time at Broadsign, Sabrina has been involved with countless projects that have involved cross-collaboration with many different departments.

“Everyone is so passionate and driven. There’s so much energy and heart behind everything we do here,” she says. Ultimately, dedication and commitment are two elements that make working at Broadsign meaningful.

Working together to make great things happen 

Broadsign is the kind of employer that empowers its team to speak up, take initiative, and grow professionally. This mindset is what drives us to keep raising the bar while staying true to our people-first values. We’ve always believed that great things happen when we prioritize our people, and earning this recognition is yet another reflection of that commitment.

If you’re looking for a workplace that empowers, supports, and uplifts you, check out our job openings here. 

Product News | October 11, 2021

Unlocking the potential of in-store retail media: What we can learn from digital OOH

Last month, the Broadsign team attended the Path to Purchase Institute’s second annual Retail Media Summit Canada, which brought together industry leaders, innovators, and experts to explore the evolving landscape of retail media. 

Retail media networks (RMNs) continue to evolve, with industry leaders emphasizing the importance of measurement, automation, omnichannel consistency, and monetization. As part of this year’s summit, Broadsign’s Global Head of Retail Media, Jonathan Franco, explored best practices and key lessons we can learn from digital out-of-home (DOOH) advertising and apply them to the retail media landscape. 

Measurement and attribution: The backbone of retail media success

 One of the biggest lessons we can take from OOH is that measurement is everything – and brands won’t invest unless they can clearly see the impact of their campaigns. Yet, measurement remains a challenge for in-store media, particularly when connecting performance to overall campaign effectiveness. “There are now over 250 RMNs globally, and we need to find a way to connect the dots across the omnichannel journey,” notes Jonathan.

Consistent measurement is a non-negotiable for brands, and retailers can’t operate in isolation by measuring in-store, off-site, and on-site channels separately. When these touchpoints are connected, they provide advertisers with a complete picture of performance, making it easier to justify ad spend.

Retailers can also help brands reduce waste by enabling real-time decision-making based on triggers like audience insights or campaign performance—tools already available for in-store environments. Ultimately, retailers who prioritize transparency and standardized metrics will gain the trust of advertisers, leading to stronger, longer-term partnerships.

How retailers can improve measurement and attribution:

  • Standardize measurement across channels to ensure brands can confidently invest. Without consistent metrics, brands will struggle to justify ad spend.
  • Prioritize privacy-first attribution by using anonymized, aggregated data instead of personally identifiable information. This ensures compliance while delivering valuable insights.
  • Ask the tough questions, such as: Would my company invest in this offering if I were the one being pitched on it? Forward-thinking retailers are now focusing on true closed-loop attribution in-store to answer this critical question and meet brand advertiser demands.

READ ALSO: Discover how the OOH industry is leveraging technology to achieve more measurable campaign outcomes in our guide to out-of-home measurement, attribution and audience extension.

Strategic screen placement and content strategy

In retail media, success goes beyond simply placing screens in high-traffic areas—it’s about crafting meaningful touchpoints throughout the customer journey. “The OOH market has taught us that success isn’t just about having screens in impactful locations; it’s about playing the right content in the right place at the right time.” When looking at digital screens in retail environments, retailers should focus on strategic intent rather than just hardware specifications. Location matters, but it should be about the intended purpose of the screen.

For retail media networks, that means thinking beyond ad placements and considering how in-store screens complement the full shopper journey. Retailers should leverage real-time data, like weather, promotions, and inventory, to ensure messaging is always relevant, just like many successful OOH campaigns do.

Jonathan also highlights the importance of tailoring implementations to each location’s unique environment, noting that every store has a different soul and retailers should adapt to individual stores rather than deploying identical setups everywhere.

Monetization: Striking a balance between advertising and shopper experience

For retailers looking to scale their RMNs, monetization is a key goal — but it can’t come at the expense of the brick-and-mortar shopping experience. Instead, it should complement and enhance how shoppers engage with products. The most effective RMNs go beyond advertising, incorporating category-based content and educational opportunities that help shoppers make more informed purchasing decisions while still offering valuable ad inventory to brands.

The most effective RMNs go beyond advertising, incorporating category-based content and educational opportunities that help shoppers make more informed purchasing decisions while still offering valuable ad inventory to brands. For example, digital screens can be used to educate shoppers on topics like skincare routines, influencing purchasing decisions across multiple products and increasing basket size. This approach not only provides value to consumers but also creates new opportunities for brands to connect with their audience in meaningful ways.

How retailers can maximize revenue while enhancing the shopper experience:

Retail media requires internal change management

Retail media isn’t just a new revenue stream—it requires a fundamental shift in how retailers approach operations. Success hinges on breaking down silos, rethinking business models, and fostering cross-team collaboration. While technology plays a critical role, true adoption depends on organizational alignment and a well-planned change management strategy. Many retailers mistakenly see retail media networks as just installing screens, but the real challenge is integrating them into broader business strategies for long-term scalability.

How retailers can successfully manage internal change:

  • Challenge legacy structures. Success in this space requires collaboration across sales, category management, operations, and technology—not just marketing. As media buyers shift to hybrid digital teams, retail media strategies must be cross-channel and cross-departmental.
  • Redefine success metrics. Move beyond impressions and clicks to track sales lift, brand engagement, and ROI.
  • Foster a test-and-learn culture. Implement iterative approaches that allow your team to experiment, gather real-world shopper data, and rapidly adjust strategies based on actual consumer behaviour rather than assumptions.

By aligning people, processes, and technology around a unified retail media strategy, retailers can transform what could be a disjointed set of digital screens into a cohesive, revenue-generating network.

Building sustainable in-store media networks: The power of strategic partnerships

How retailers build and operate their in-store media networks can make or break their success. The traditional “build vs. buy” dilemma has evolved into a more nuanced decision with long-term implications for flexibility, control, and revenue potential. 

“In OOH, we’ve learned that partnering with best-in-class, open-integration providers drives better long-term performance compared to locking into one-size-fits-all solutions. Why? Because the landscape is always evolving,” shares Jonathan. 

Retailers who build closed, rigid networks can struggle with scaling efficiently, as they can’t easily integrate new technologies that emerge. These same retailers also typically face data and measurement limitations that negatively impact both ad performance and attribution capabilities. Additionally, they miss valuable revenue opportunities since brands increasingly prefer to work with platforms offering greater transparency.

Instead, we need to advocate for a more flexible approach. “By embracing plug-and-play partnerships, retailers can stay agile, future-proof their networks, and maximize value for both brands and shoppers.” This partnership model allows retailers to maintain control while accessing best-in-class technology without the heavy lifting of building everything in-house.

How retailers can build scalable networks while maintaining control:

  • Leverage third-party partnerships. Partnerships provide agility, scalability, and access to best-in-class technology—crucial for long-term RMN success. Instead of building in-house, an open-integration approach gives retailers flexibility without the overhead.
  • Prioritize interoperability. Select partners and platforms that offer robust APIs and established integration pathways with other retail media technologies to ensure your network can evolve with changing needs.
  • Start small and scale strategically. Begin with focused pilot programs that deliver quick wins before expanding. This approach allows you to test partnership dynamics, refine processes, and demonstrate value before committing significant resources.

Technology tip: Just as programmatic has revolutionized digital media, dynamic content scheduling and automated inventory management are key to scaling in-store media efficiently. Make sure to choose intelligent in-store retail media software that includes these capabilities.

The future of in-store retail media

Looking ahead, the retail media landscape will continue evolving, requiring retailers to adapt quickly to stay competitive. A major shift in the industry is the unification of RMNs, as smaller retailers will need to join forces to remain viable.

With over 250 retail media networks globally, brands can’t stretch their budgets across all platforms, making consolidation inevitable as retailers compete for advertisers’ limited dollars. Despite foot traffic at top Canadian retailers surpassing pre-pandemic levels, many still aren’t fully leveraging in-store engagement opportunities.

Strategic recommendations to stay ahead:

  • Consider unification strategies. Smaller retailers should explore partnerships with complementary, non-competing brands to create unified retail media offerings with broader reach and stronger audience data.
  • Focus on monetizing in-store traffic. Retailers with physical locations have a unique advantage in the omnichannel landscape but must act quickly to develop and monetize their in-store retail media assets.
  • Prioritize flexibility and automation. As the retail media landscape evolves, the ability to quickly adapt to new technologies, measurement standards, and advertiser demands will separate leaders from followers. Automation is key to scaling efficiently.

“The most successful networks will be those that embrace internal change, challenge the status quo, and continuously optimize,” concludes Jonathan. The future belongs to retailers who can balance innovation with execution, creating retail media experiences that benefit brands, shoppers, and retailers alike.

Explore our latest RMN insights and best practices for building, scaling, and maxing the impact of a retail media network — whether you’re a retailer monetizing your retail assets or a brand investing in RMNs.

Looking to elevate your in-store retail media network?

At Broadsign, we help retailers and brands seamlessly integrate in-store digital signage, automate content management, and optimize retail media monetization.

Whether you’re looking to build your in-store retail media network or scale an existing one, we can help. Contact us today to learn more about how Broadsign can power your in-store retail media strategy.

Product News | October 11, 2021

Leveraging out-of-home for maximum impact this travel season

It’s springtime, and in North America, we’re breathing a collective sigh of relief. The days are getting longer, the weather is warming up, and travel season is kicking into high gear. 

For advertisers, this surge in travel presents the perfect opportunity to leverage out-of-home (OOH) advertising in bold, innovative ways. Unlike digital ads that compete for attention on crowded screens, OOH captures the attention of travellers at key moments—whether they’re catching a flight, cruising down highways, or wrangling kids at an amusement park.

In this article, we’ll explore how OOH is uniquely positioned to engage audiences on the go, and how to best leverage this medium to maximize marketing impact during peak travel seasons.

Key travel trends for 2025

Despite economic uncertainty, travel remains a priority, with 76% of travellers plan to spend the same or more on trips in 2025 compared to last year. The travel bug isn’t letting up, and neither should your marketing.

One significant trend is reshaping the spring break landscape: the rise of solo travel. Airbnb data shows a 90% uptick in solo searches for spring travel dates compared to last year. Individuals are increasingly embracing “soft travel” – slower-paced trips focused on wellbeing and leisure.

A recent survey from Squaremouth reveals that solo travelers remain dedicated to their adventures despite rising travel costs, with many willing to invest significantly in their trips. Over half (53%) plan to spend more than $3,000 on their next vacation, while 39% expect to budget between $1,000 and $3,000. Beyond spending more, they’re also looking beyond borders—87% of solo travellers are interested in taking international trips this year. With solo trips averaging 19 days—longer than the typical 14-day trips taken by couples—this extended travel time increases exposure to OOH advertising, especially in high-traffic transit hubs like airports, train stations, and public transport.

With their larger budgets and flexible travel plans, solo travellers are an ideal audience for OOH campaigns promoting premium experiences, accommodations, and activities. Their spontaneity makes them highly receptive to destination-based advertising, while the rise in international travel presents opportunities for global OOH campaigns to build consistent brand recognition across multiple markets. Additionally, digital OOH formats enable dynamic, real-time messaging tailored to travellers’ locations, enhancing relevance and engagement.

OOH strategies to engage travellers on the go

No matter where travellers are headed or how they’re getting there, OOH advertising offers unique advantages for connecting with them at every stage of their journey.

Capture audience attention during wait times

Transportation hubs like airports, cruise terminals, and train stations create environments where travellers have extended dwell times with limited distractions, making them exceptionally receptive to advertising messages.

Airports are a perfect example. Travellers spend hours waiting at airports, from check-in to boarding, providing a captive audience actively seeking mental stimulation. Strategic placement of engaging OOH displays across security lines, departure gates, and baggage claim areas transforms otherwise idle time into valuable brand exposure.

What makes these captive audience moments so valuable? It comes down to a few key factors:

  • Longer dwell time: Travel often means long wait times, giving you the chance to deliver more detailed messages or tell a story through interactive displays.
  • Fewer distractions: With fewer digital distractions and a heightened awareness of their surroundings, travellers are more likely to notice and engage with advertisements.
  • Varied demographics: Airports are a melting pot and one of the few places where families, leisure travellers, and business executives come together, allowing brands to target diverse audiences in a single location.
  • Global mix: Airports allow brands to engage with a truly global audience, presenting a unique opportunity for cross-market advertising.
  • Access to high-value customers: C-suite executives can be hard to reach. By placing ads in strategic locations like airport lounges, brands can bridge the gap and offer tailored messaging for luxury brands, high-end airlines, hotels, and B2B services.

Whether it’s a theme park promoting family packages on airport digital displays or a beach destination showcasing its attractions in cruise terminals, these strategically placed OOH messages can sway decision-makers at just the right moment. Plus, OOH ads can’t be skipped, so your message is more likely to be seen than on other digital platforms.

For example, Disney’s vibrant ads at LAX and DFW tap into nostalgia and whimsy, sparking an emotional response that draws travellers in.

Disney Cruises at LAX via JCDecaux

Use interactive experiences to drive engagement

Interactive experiences are essential for driving deeper engagement and building meaningful connections with audiences. For travel advertisers, incorporating interactive elements can turn passive viewers into active participants, strengthening brand affinity and inspiring action.

Take, for example, a digital billboard in a bustling city center featuring a QR code inviting passersby to “Scan & Explore.” With a quick scan, users are taken to an interactive landing page where they can browse curated travel guides, receive personalized trip recommendations, and access exclusive booking offers. By strategically placing QR-enabled OOH ads in high-traffic areas like transit hubs and shopping districts, travel brands can seamlessly bridge the gap between inspiration and planning—turning interest into action in just a few taps.

Harness the power of pDOOH for context-driven personalization at scale

While ad placement is a top consideration, so is timing.

Programmatic digital out-of-home (pDOOH) is revolutionizing travel advertising through audience-first planning and real-time data analytics. With this technology, brands can deliver contextual messaging that feels personally relevant while reaching thousands of travellers.

For example, a luxury resort brand that runs a campaign in premium malls targeting high-end shoppers. Their content might showcase resort locations like Dubai or Singapore, positioning them as shopping destinations for lovers of designer brands. In doing so, they reach shoppers who’ve demonstrated interest in high-end experiences when they’re already in a spending mindset.

Contextualized targeting makes sure travel advertisements reach audiences in environments that complement and enhance the message, making them particularly effective for specialized travel segments. These advantages make DOOH a powerful tool for travel brands looking to enhance visibility and engagement in a competitive market.

Capitalize on omnichannel retargeting for continued engagement

One of OOH’s most powerful capabilities is enabling retargeting across channels. By reaching audiences first exposed to DOOH ads via mobile or digital platforms, marketers can deliver a more personalized experience that keeps their brand top-of-mind throughout the customer journey.

To boost brand awareness and drive consideration for its premium luggage, Samsonite launched the Take What’s Yours campaign across major U.S. cities. The campaign encouraged professionals to use their PTO and travel more, with eye-catching DOOH ads placed in high-traffic spots like office buildings, malls, and apartment complexes. Aimed at digitally-savvy consumers, the campaign extended its messaging across CTV, social, and online video for a seamless cross-platform experience—ultimately driving a 53% lift in purchase consideration.

Samsonite drove a significant lift in purchase consideration with its omnichannel campaign

For travel advertisers, this highlights how OOH can convert seasonal foot traffic into real bookings. A resort chain, for example, could deploy transit ads in spring break hotspots, using QR codes to direct travelers to exclusive deals or virtual tours—seamlessly bridging awareness and action.

Leveraging OOH advertising for travel season success

OOH advertising offers unmatched opportunities to engage with diverse audiences around the world. By strategically placing ads at key travel touchpoints and leveraging the power of digital and programmatic OOH, brands can craft campaigns that speak to specific traveller segments while maintaining the broad reach that makes OOH so effective.

Whether your brand is travel-related or simply looking to connect with consumers on the go, now is the perfect time to integrate OOH into your marketing strategy for the season.

Interested in getting started with programmatic DOOH this travel season?

Explore curated audiences in our Travel & Tourism package here!