Product News | October 11, 2021

How Oriental Sunrise pushes the envelope with giant digital displays

One of the best qualities of out-of-home media is its unmatched ability to catch attention. Large format billboards and digital displays draw the eye in a way that online and mobile advertising can’t, and offer an amazing canvas on which creative work can be shared with the world.

And that’s just in general. The largest displays take the concept even further, offering true spectacle for all to enjoy. Oriental Sunrise Media Group, which operates a network that includes one of these ultra-large screens, sees them as a special opportunity for connecting with large sections of the population through outdoor media.

sky-high dooh ambitions

Formed in 2011, Oriental Sunrise set its sights on becoming an influential player in the fast-expanding digital out-of-home space in China. Pursuing large-format displays, audience interactivity, and prominent public locations for its screens, Oriental Sunrise has succeeded in achieving high audience traffic near its screens and attracting top brands to display advertising on its network, including names like Audi, Lancôme, Dyson, and Samsung.

asia’s largest outdoor digital display

The jewel of Oriental Sunrise’s network is found in Chongqing, a city in China’s south. Its display there is an enormous two-sided, 3,788 square metre screen wrapped around the side of the Chongqing Guanyin Bridge Carnival Building. It’s about the size of nine basketball courts put together, and typically plays host to stunning video content delivered by its advertisers.

Its prominent location, facing Guanyinqiao Square, Jialing Park, and the entrance to an underground pedestrian passage, drives a fair bit of foot traffic by its screens every day, with about 500,000 pedestrians walking by daily. It also faces the city’s busiest main road, with about 350,000 vehicles passing by each day.

 

eyes forward to the future of dooh

As Oriental Sunrise focuses on building its network further, it continues to make premium real estate in bustling business sectors, as well as high levels of local visibility, key requirements for locations where it deploys new screens. Soon to come are new experiments to push the network with new kinds of integrations. This includes projects like synchronizing campaign playback with the performance of nearby fountains and LED lighting, connecting the screens to mobile devices, and other projects that increase the already considerable impact of the screens.

oriental sunrise media group & broadsign

Screens as prominent as Oriental Sunrise Media Group’s largest can’t afford to go down, and what’s more, they come with specific technical challenges that not every software platform is equipped to manage. Synchronizing media across the panels of the screen must be completed flawlessly every time in order to create truly stunning visuals. Meanwhile, integrating outside data feeds, as is required for complex campaigns involving synchronization with fountains and lighting, demands a platform that is able to reliably connect with those services.

To accomplish these tasks, Oriental Sunrise has adopted Broadsign. The Broadsign platform’s unmatched reliability and extensibility make it the perfect solution for managing huge displays and the exciting campaigns that run on them. The open nature of the platform, meanwhile, places practically no limits on the creativity of Oriental Sunrise and its advertisers, allowing the owners to focus on growing their network and delivering the innovative DOOH experience that will build their profile all across China. It’s an ideal pairing, and one likely to lead to exciting things for the Chinese DOOH market.

Ready to kick off your own large-scale DOOH project?
Contact us today to learn how Broadsign can help!

Product News | October 11, 2021

Putting people first: Why Broadsign was named one of Canada’s top employers

Recently, we announced that we have been recognized as one of Montreal’s Top Employers, and now, we’re thrilled to share that Broadsign has been named one of Canada’s Top Small & Medium Employers, too! This award recognizes small and medium-sized businesses across the nation that foster positive workplace cultures through progressive and forward-thinking human resources policies.

Seeing as we’ve put a lot of work into building a workplace where everyone feels welcome, achieving this honour for a sixth consecutive year matters greatly to us. 

What makes Broadsign such a special place? When employees talk about what they love most about working here, the answer is almost always the same: the team makes all the difference. But it’s not just about the colleagues we collaborate with—a people-first attitude is embedded into our company DNA. Whether it’s reflected in the perks that support a healthy work-life balance or in the managers who champion growth and encourage everyone to bring their best to the table, it all comes down to one thing at Broadsign: the people.

Don’t just take our word for it—some of our Broadsigners have shared what they believe makes Broadsign one of the top employers in Canada. Check out what they have to say below. 

An emphasis on professional development and continued learning

Business Analyst Viraj Gandhi has been part of the Broadsign team for over six years. When he first joined, he was new to the world of finance, so he focused on projects and tasks that would help him gain a deeper understanding of how a finance team operates. Through this hands-on experience, he became familiar with customers and vendors, as well as key processes like accounts receivable and accounts payable.

Viraj quickly picked up the concepts and found himself increasingly drawn to the department’s work. Eager to grow, he approached his manager to express his interest in learning more and taking on greater responsibilities.

“In my day-to-day as a business analyst, the first thing is, of course, coffee,” he says, laughing. “But after that, it’s my job to shed a lot of light and provide as much information to various corners of the company as possible.”

So, what about Broadsign that makes it such a great workplace? For starters, it’s the company’s emphasis on well-being. The company’s leadership team understands that the best work happens when employees feel united and understood and operate under a shared mission. 

But it goes beyond cocktail hours and good vibes. When Viraj began to express interest in his professional development, he felt supported. His manager encouraged him to take the leap. 

“My manager gradually exposed me to more difficult reporting while always being available to answer and explain any questions I had along the way.” This little extra boost encouraged him to pursue a certification program (FMVA), propelling him to his new job title of Business Analyst.

“There’s a strong emphasis on professional development [at Broadsign] and to continue learning.”

Putting people first, every step of the way

Since joining the company in June 2022, Daniela Rousse, Human Resources Operations Specialist, has become part of a team committed to supporting its employees in ways that go beyond perks and payroll.

It’s not just the HR team—leadership across the company consistently prioritizes people in every decision. “Our team is passionate about our people,” Daniela says, describing Broadsign’s culture. “And our goal is ultimately to help them grow both professionally and personally.”

By actively listening and striving for continuous improvement, Daniela explains, the team works hard to ensure employees feel truly seen, heard, and supported.

Commitment to work-life balance

As a Technical Account Manager, David Muraca’s days are busy at Broadsign. On any given day, you can catch him guiding clients through technical walkthroughs and trainings, managing projects, and more. His role requires agility and an understanding of the products and clients.

Though the work is challenging, David says it isn’t just the work that keeps him motivated, he’s also driven by the corporate culture at Broadsign. 

“I do find that Broadsign is competitive in terms of its benefits,” he says. As a father of two, ensuring he has enough work-life balance is important. But, he says, Broadsign lets him manage his schedule and be there for his children if anything comes up—which sometimes happens with two little kids. 

Having the flexibility to balance his career and busy family life is part of what makes his life at Broadsign so rewarding. 

Where passion meets purpose

Sabrina Allard, Director of Product Marketing, joined the Broadsign team in 2019. Back then, the product marketing team was one person—her. Fast-forward a few years, and today, the team consists of four individuals managing the company’s entire product marketing efforts.

Throughout her time at Broadsign, Sabrina has been involved with countless projects that have involved cross-collaboration with many different departments.

“Everyone is so passionate and driven. There’s so much energy and heart behind everything we do here,” she says. Ultimately, dedication and commitment are two elements that make working at Broadsign meaningful.

Working together to make great things happen 

Broadsign is the kind of employer that empowers its team to speak up, take initiative, and grow professionally. This mindset is what drives us to keep raising the bar while staying true to our people-first values. We’ve always believed that great things happen when we prioritize our people, and earning this recognition is yet another reflection of that commitment.

If you’re looking for a workplace that empowers, supports, and uplifts you, check out our job openings here