Broadsign International Powers Core Out of Home (Formerly Clear Channel Turkey) Displays
The initial conversion of 126 screens in three shopping malls has been completed.
A McDonald’s ad on this Core Out of Home display drives shoppers to the food court.
Istanbul, Turkey. November 28, 2016. Broadsign International, LLC, the largest provider of automated digital out-of-home software, has been selected to power the Core Out of Home network, formerly known as Clear Channel Turkey.
The initial conversion of 126 screens in three Turkish shopping malls has been completed and rollout will continue across over 1,000 displays and ten shopping malls in total. Inventory consists of 55” – 65” portrait oriented LCD displays, as well as 1×3, 3×4 and 4×3 videowalls.
“Upon meeting Broadsign this year at Integrated Systems Europe, we quickly decided to convert to the industry-leading platform due to its simple and flexible design,” said Demirhan Cavusoglu, Head of IT at Core Out of Home.
“Broadsign’s expertly developed software brings efficiencies that make our lives easier and its wide range of features satisfies the contemporary needs of our clients.”
Core Out of Home’s clients include top advertisers such as P&G, Unilever, Vodafone, Mercedes-Benz, Odeabank, ING Bank, Turk Telekom and Akbank.
“When DOOH media owners convert from spreadsheet-based software to Broadsign’s automated solution, the benefits of reduced resources and increased productivity are realized immediately,” said Maarten Dollevoet, Vice President, Global Sales at Broadsign. “The Turkish digital signage market is growing and we are excited to assist Core Out of Home in setting a prime example of best practices.”
To learn more about Broadsign’s DOOH platform, sign up for a Free Trial.
About Broadsign
Broadsign International, LLC provides a software platform used by the world’s largest and most prestigious digital signage and digital out-of-home media owners to efficiently and reliably operate their networks. Powering over 120,000 displays in venues such as airports, shopping malls, health clinics and cinemas, Broadsign’s automated, scalable and secure workflow includes the Broadsign Core CMS for content playback and proof of performance.
For more information about Broadsign, visit https://broadsign.com.
How to boost your back-to-school campaigns with OOH advertising
Back-to-school season isn’t just about new notebooks and sneakers—it’s one of the biggest retail moments of the year. In fact, next to Black Friday, it’s the second-busiest shopping event, with sales expected to reach $84.5 billion in 2025. It’s a key moment for brands to drive both in-store and online traffic.
According to the National Retail Federation, 67% of back-to-school shoppers had already started shopping by early July, up from 55% last year and the highest early start since the NRF began tracking it in 2018. The early start is partly driven by economic concerns: 51% of families say they’re shopping earlier this year to avoid potential price increases due to tariffs or inflation.
With shoppers active early but still open to influence, this season presents a key opportunity for advertisers to stay top of mind throughout the entire purchase journey. DOOH advertising helps brands do just that—reaching shoppers in real time with contextually relevant messages near retail locations, on transit routes, and in everyday environments where purchase decisions happen.
With families actively hunting for value and wrapping up their shopping lists, DOOH offers a smart, scalable way to connect with them. Here’s how to maximize your back-to-school campaigns this season.
Strategies for effective back-to-school OOH advertising
Targeted ad placements
Location matters—and when it comes to driving real-world action, proximity pays off. According to the OAAA, 30% of consumers have recently noticed OOH ads providing directions to a business. Of those, 51% visited the business, and 93% made a purchase, highlighting the power of timely, well-placed messaging to convert attention into action.
With 62% of back-to-school shoppers planning to visit two or more physical stores this season, strategic DOOH placements offer a direct way to influence purchase decisions in real time. By meeting consumers where they live, move, and shop—on commutes, in stores, and during everyday errands—advertisers can stay top of mind throughout the entire path to purchase.
Urban panels and transit stations reach students, teachers, and parents as they navigate city streets or commute to school and work—making them ideal for building awareness early in the shopping cycle.
In-mall screens and big-box retail placements reach consumers at the point of decision, when new clothes, school supplies, and electronics are already top of mind. These locations offer both high dwell time and strong purchase intent.
Grocery stores and pharmacies are high-frequency stops for families throughout the season. Placing DOOH ads in these environments helps reinforce messaging around snacks, lunch prep, personal care, and other everyday essentials.
Near college campuses, DOOH campaigns can engage students and educators gearing up for the semester, with messaging focused on dorm furnishings, laptops, and classroom supplies.
Tesco’s back-to-school campaign via Clear Channel UK.
Contextual, relevant messaging
Crafting timely and relevant messages for your OOH ads can significantly enhance their impact—especially as inflation continues to influence how households prioritize their spending. According to the National Retail Federation, nearly half of back-to-school shoppers are delaying purchases to wait for better deals, making context-aware messaging more valuable than ever.
DOOH ads tailored to contextual settings or time-specific discounts can help capture a shopper’s attention and inspire action—whether it’s a limited-time offer near a big-box store or a reminder to stock up on supplies during the afternoon commute. You can take that agility even further by incorporating dynamic creative, allowing your messaging to automatically adapt based on real-time conditions.
Thanks to continued advancements in programmatic digital out-of-home (pDOOH), triggering dynamic ads is easier than ever. Advertisers can activate creative based on factors like weather, traffic conditions, time of day, special offers, or even nearby events. In some cases, ads can even be triggered by inventory status, such as displaying promotional discounts when a store has an overstock of merchandise.
Timing is key—schedule ads during the moments your audience is most likely to engage, like morning and afternoon commute windows, weekend shopping rushes, or after-work errand hours, to ensure your message reaches consumers when it matters most.
H&M promotes the back-to-school season during commuting hours via JCDecaux.
Amplifying digital reach with OOH
OOH advertising is not just about physical presence; it can also drive digital engagement. According to data from The Harris Poll and OAAA, 74% of mobile device users reported taking action on their mobile devices following recent exposure to DOOH ads, with actions ranging from online searches about advertisers to direct visits to advertiser websites and social media platforms.
Integrating QR codes or short URLs into OOH ads can encourage viewers to visit an online store or follow or engage with a brand on social media to access a promo code for B2S shopping. Social media contests or giveaways with a B2S theme promoted on OOH creative can further drive engagement and increase a brand’s following.
Interested in getting started with DOOH this back-to-school shopping season?
The back-to-school season is a prime time for brands to connect with consumers and boost sales. Incorporating OOH into your marketing strategy is a strategic way to reach parents, students, and teachers where they’re at, increasing brand awareness and prompting them to take action.
