Product News | October 11, 2021

Metropolis Digital Media Ltd Selects Broadsign International, LLC for Taxi Rooftop Digital Signage

500 screens will be deployed on taxi tops across London beginning in January 2015.

London, England. December 4, 2014. Digital out-of-home media owner, manufacturer and service supplier of vehicular-based digital advertising solutions, Metropolis Digital Media Ltd, will be using Broadsign International, LLC’s cloud-based software platform to power screens atop the iconic London taxis.

Designed to fit the proportions of the classic black cab roof, 500 screens will be deployed on licensed taxis across London in 2015 – a number that will double within the first year and continue to increase as the company enters global markets.

The Evolution 2 TXi Media Pod is composed of two 93 x 21.4 cm HD LCD panels providing a resolution of 1920 x 440 pixels and a brightness of up to 2,000 nits. Six slots of 10 seconds each comprise a 60-second loop, each ad reaching 3.36 million people in a four-week period.

“We manufacture our product and sell our own network, allowing us to respond quickly to special requirements and offer optimal value to our clients,” said Danny Faughnan, Founder and CEO at Metropolis Digital Media. “Broadsign is the digital out-of-home market leader in scheduling and reporting and was an obvious choice for us, as its platform complements our solution perfectly.”

When running a campaign through MDM, Broadsign’s features allow advertisers to take advantage of combinations of dayparting, geotargeting and flexible packages including category exclusivity. Dynamically reaching viewers in locations such as financial hubs, shopping centers and London’s theatre district, MDM empowers brands to inform, entertain and engage with the right audience, alone or integrated with other media channels.

“The United Kingdom is notable in that the segment of Broadsign’s network in the region greatly contributes to setting the stage for trends in the global digital signage market,” said Skip Beloff, Vice President of Sales at Broadsign. “The addition of Metropolis Digital Media strengthens this reality and Broadsign is pleased to act as a key element in its value-added turnkey proposition.”

The moving digital taxi top offering is viewed as a new, powerful medium that assists creative agencies and clients wanting exposure to attractive central London consumers. As MDM rolls out its network, the company will work closely with out-of-home agencies like Posterscope, Kinetic, Talon, Open Outdoor and Rapport, as well as directly with key clients.

To learn more about Broadsign’s digital signage software, sign up for a free trial of the platform.

About Broadsign

Broadsign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, Broadsign’s latest incarnation, Broadsign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, Broadsign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives.

Broadsign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about Broadsign, visit https://broadsign.com.

About Metropolis Digital Media

Metropolis Digital Media are the pioneers of digital roof top taxi advertising, offering a unique blend of Digital Out Of Home (DOOH) advertising media. As the media owner, manufacturer, developer and service supplier of digital advertising solutions, Metropolis Digital Media specializes in the taxi market in the UK, Europe and worldwide.

Launched by the Founder and CEO Danny Faughnan in 2010, the company’s leading signature product, the TXi-Media Pod™, presents a disruptive proposition in digital advertising, by allowing location-specific, relevant advertising and day-part scheduling supported by detailed advertising data.

Product News | October 11, 2021

Groceryshop 2025: Why in-store screens are retail media’s last-mile goldmine

The message from Groceryshop 2025 was unmistakable: The initial era of retail media is closing, moving past what some called the “Gold Rush” phase. That phase, focused on high-margin, performance-driven e-commerce search, is no longer sufficient. The industry is entering what many are calling the “Age of Reckoning,” where true success requires a full-funnel approach and, critically, flawless execution at the point of purchase.

As brands allocate more budget to retail media, the emphasis is moving from digital shelf limitations to the hidden opportunities of the physical screen. Broadsign is key here: in-store screens serve as the final touchpoint where retailers can influence purchase decisions, create engaging shopping experiences, and unlock new revenue streams.

The sense of urgency is confirmed by recent data from eMarketer, projecting that retail media ad spending will reach nearly $100 billion by 2029. That includes U.S. investment in in-store retail media, which is expected to surpass $1 billion by 2028, outpacing growth in online retail media.

Why in-store media unlocks real value

In-store media uniquely combines mass reach, similar to connected TV audiences, with precision targeting at the moment of maximum intent.

Don’t mistake this for traditional out-of-home (OOH) advertising. Retail media requires a deeper integration of first-party data and sophisticated campaign management, extending to the point of purchase. Broadsign offers this core expertise, backed by twenty years of developing reliable, large-scale digital networks. This is where brand messaging turns into actionable insights, directly affecting shopper behaviour.

Strategically positioned digital screens, utilizing first-party data, are crucial for encouraging impulse buys at the last moment. They can showcase personalized offers and specific messages that enhance the in-store experience, influence last-minute decisions, and encourage shoppers to increase their cart sizes. This approach demonstrates how digital screens enhance the shopping experience and improve the average order value.

In a session, industry leaders such as Cristina Marinucci (Mondelez), Ali Miller (Instacart), and Sarah Marzano (eMarketer) highlighted that brand awareness isn’t solely built online. E-commerce has limitations; it lacks a digital counterpart to the disruptive, high-impact engagement offered by in-store screens. This presents an opportunity for brands and retailers to create meaningful and memorable moments that combine personalized experiences with a sense of community.

The hard work behind the magic: Collaboration and data harmony

Scaling in-store media is not simple. Execution is everything, and success requires solving multi-layered challenges.

Organizational alignment: Every team, from brand, trade, shopper marketing, and e-commerce, needs clarity on how to leverage the network. Without alignment, experimentation and innovation stall.
Data harmony: Flexible, real-time budget allocation depends on shared, integrated data systems. Clean-room partnerships are becoming increasingly essential for combining first-party data while respecting privacy, enabling both brands and retailers to maximize value.
Execution is everything: Retailers can no longer afford to simply track screen impressions. The next benchmark is true closed-loop attribution in-store, linking physical exposure directly to lift in sales and basket size. This is the critical question retailers must answer to justify long-term investment and prove performance to brand advertisers.

The retailers and networks that solve operational, measurement, and organizational challenges now will dominate the retail media landscape. The focus must be on getting in-store media right, because that’s where the last mile is won.

A question for retailers and brands

Are your current blockers operational, organizational, or data-related in nature? Understanding this will determine how effectively you can leverage in-store media to drive growth, engagement, and revenue.

Regardless of your stage in the process, Broadsign can help you develop your in-store retail media network. Contact us today to discover how we can assist you.

READ ALSO: Check out our latest playbook, How To Scale In-Store Activation, to learn how to create and grow in-store networks that enhance the shopper experience, open new monetization avenues, and promote long-term success.