Product News | October 11, 2021

Executive Channel Network Converts Corporate Network to Broadsign International, LLC’s Digital Signage Software

800 displays in 250 locations across five cities are powered by the Broadsign platform.

Sydney, Australia. September 30, 2014. Australia’s office media specialist, Executive Channel Network, has converted 800 displays in 250 locations across five cities to Broadsign International, LLC’s digital signage software platform.

Executive Channel Network’s digital screen network connects advertisers with traditionally elusive executives while enhancing the tenant experience, reaching over 1,800,000 well-educated and affluent office workers each month. The network is expected to double in size over the next two to three years due to aggressive expansion plans in Australia and Europe, where it currently has 155 locations in the UK, 76 in France and 10 in the Netherlands.

“Executive Channel Network chose Broadsign because it met our strict criteria in user requirements, display needs and the development roadmap,” said Justin Kingston, Chief Operating Officer at Executive Channel Network.

Running in premium CBD office towers, Executive Channel Network’s product solutions include high-definition videowalls, digital screens in foyers, in-lift installations, brand interactions and corporate car park displays. Commercial-grade displays range from 24” to 70” in size.

Executive Channel Network screen near office building elevator.
Executive Channel Network screen near office building elevator.

High-profile customers including Expedia, Commonwealth Bank, IG Markets and Coles advertise on the network. Clients such as Expedia and IG Markets take advantage of Executive Channel Network’s real time digital innovation capability.

Executive Channel Network’s three minute loop features relevant, tailored advertising along with real-time content inclusive of news, weather, sports, entertainment and stock market updates.  Property owners have the ability to integrate their brand seamlessly into this messaging.

“Broadsign is known to power premium networks that cater to audiences and advertisers with high expectations,” said Skip Beloff, Vice President of Sales at Broadsign. “We are delighted that Executive Channel Network will use our rich feature set to satisfy said demands and look forward to working on further innovations with such a prominent partner in Australia’s corporate market.”

To learn more about how Broadsign’s digital signage software can meet the needs of your network, sign up for a free 60 day trial of the platform.

About Broadsign

Broadsign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, Broadsign’s latest incarnation, Broadsign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, Broadsign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives. Broadsign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about Broadsign, visit https://broadsign.com.

About Executive Channel Network

ECN is a digital communication business providing major office buildings with ‘real-time’ information, connecting executives to relevant content and providing brands with a premium quality, highly targeted advertising network for an aspirational environment. ECN Australia is a part of the Executive Channel International group of companies. Our brand purpose is to facilitate meaningful connections between property owners, office executives and advertisers.

Product News | October 11, 2021

What’s new in the Broadsign Platform: Sophisticated targeting, creative management and UI improvements

Spring has finally sprung, which means fresh air, greenery, and, most importantly, fresh updates to the Broadsign Platform. This season, we are bringing you sophisticated targeting tools, streamlined creative management, and major UI improvements to make the campaign planning and management process for directly-sold campaigns as seamless as possible for campaign planners. 

Why does this matter? While the activation process for digital out-of-home (DOOH) may only require a couple of minutes, the campaign planning and management process often requires much more time. Discovering available and relevant inventory, collecting data to prove the medium’s effectiveness in meeting campaign goals, and managing campaign creatives are all time-consuming tasks.

The new spring updates introduce a new level of automation that not only reduces the time and complexities of getting DOOH campaigns out the door but also helps make out-of-home (OOH) a competitive and attractive medium for buyers. Let’s dive in!

Sophisticated targeting tools that find the best inventory 

Granular targeting shouldn’t be exclusive to programmatic. That’s why last year, we introduced targeting tools for directly sold campaigns executed through the Broadsign Platform, giving campaign planners the same flexibility and comprehensive targeting capabilities as online and programmatic media buyers. 

The targeting tools included the ability to filter your inventory by location and key points of interest (POIs), enabling campaign planners to find the most relevant inventory for each campaign at the click of a button. An intuitive map view was also introduced, allowing you to better visualize your inventory with quick filtering options by area, support for bulk location uploads, and setting radius parameters. 

This year, we’re introducing two powerful targeting upgrades for directly sold campaigns: demographics and criteria targeting. With demographics targeting, you can filter inventory by attributes like age, gender, or occupation to find the screens that will maximize campaign impact. We’ve also enhanced criteria targeting, giving you more granular control over inclusion and exclusion rules. For example, when building a proposal for an alcohol brand, you can now quickly exclude screens that don’t allow alcohol ads from your inventory search in just a few clicks. 

These new additions to the Broadsign Platform not only reduce the manual work required for inventory discovery but also give your team the opportunity to be a more strategic partner to buyers. We’re also excited to share that these enhanced targeting capabilities are now available to Broadsign customers worldwide! 

Simplified creative management and centralized campaign planning

Media owners juggle multiple campaigns and creatives at the same time, and without the right tools, the creative management process can become complex and stressful for your teams. Last year, we released our in-platform creative management tools, which allowed you to create, edit, manage, and assign campaign creatives with ease. On top of that, we also made it possible for you to push your campaigns live through the Broadsign Platform, eliminating the need to go through Broadsign’s desktop tools. 

In this latest update to the Broadsign Platform, we’re introducing creative scheduling. You’ll now be able to apply multiple scheduling options to your creatives, making it easier than ever to deliver the right message at the right time. You can also target your content by time of day or event, making it easier than ever to adapt your messaging to dayparts or changing campaign goals. Finally, you can update your creatives in real-time, allowing you to plan and deliver up to 55% of your campaigns in one unified workflow directly in-platform. 

Additional management tools for an improved user experience

Along with comprehensive creative management and targeting tools for directly-sold campaigns, additional tools and UI enhancements have been added to improve the usability and user experience of the Broadsign Platform:

Inventory package accessibility

Access inventory packages effortlessly through the platform’s updated navigation bar, enhancing efficiency and ease of use.

Centralized settings management

Administrators can now adjust and manage all necessary settings for digital and static inventory, user management, and more directly within the platform’s web-based UI through a centralized hub for control and configuration.

Campaign monitoring enhancements

With the newly implemented progress indicator, real-time monitoring of campaign pacing is now possible, giving immediate insight into campaign performance. This allows for quick adjustments to be made, as needed, to meet campaign goals effectively.

Search functionality and filters

An improved search mechanism, complemented by additional filters like campaign, client or contract names, enables quicker and more accurate campaign retrieval, saving time and improving workflow.

Line item list

You can now access a list of all line items directly through the navigation bar. Operations teams now have a more precise and comprehensive view of all bookings made on your network.

Dashboard customization

Tailor the platform’s dashboard to meet individual needs, ensuring that the most relevant and important information is always front and center.

Interested in testing out these new features? Book a demo today