Product News | October 11, 2021

Nemooh Servicos de Mídia LTDA Deploys Digital Signage Bus Network with Broadsign International, LLC Software

1,000 screens in 500 buses across Sao Paulo inform and entertain millions of mass transit users.

Sao Paulo, Brazil. July 22, 2014. Prominent Brazilian digital signage transit network, Nemooh Servicos de Mídia LTDA, has deployed its first 1,000 screens in 500 buses with Broadsign International LLC’s digital signage software platform. Expansion plans involve attaining 4,000 screens in 2,000 buses by the end of 2015.

The vandal-proof, 22” LED displays in Nemooh Mídia buses are viewed by 11.3 million people in Sao Paulo per month, playing real-time news, entertainment, sports and health tips spaced between the likes of bank, telecom and government ads. A typical content loop is 60 minutes of 15 second slots- a format suited to commuters who watch the screens on lengthy daily commutes.

“Having worked in digital media for over 15 years, I can say that Nemooh Mídia brings the most advanced technology to Sao Paulo’s buses,” said Luciano Ramo, Executive Director at Nemooh Mídia. He continued, “operating on ad-based revenue, Broadsign allows us to present advertisers with proof of play reports instead of memory card solutions, and provides our network with proven strength, reliability and stability. Nemooh Mídia aspires to be the biggest digital signage network in Brazilian buses and views Broadsign as a safe bet given its many other enterprise-level customers.”

“This deployment is the result of a partnership that began in 2007 upon realizing that Broadsign and Nemooh Mídia shared a vision of digital out-of-home’s potential in Brazil,” said Skip Beloff, Vice President of Sales at Broadsign. “Years later, our shared success is recognized by Nemooh Mídia’s 23% and growing market share, along with a strong presence of Broadsign customers across the country.”

A testament to its support of and integration in Brazil’s digital signage industry, Broadsign is the Conference Sponsor of the first Brasil Signage Expo, held on September 18 and 19. Attendees are invited to book a meeting with a Broadsign representative to discuss how Broadsign’s digital signage software can meet the needs of their networks.

About Broadsign

Broadsign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, Broadsign’s latest incarnation, Broadsign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, Broadsign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives. Broadsign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about Broadsign, visit https://broadsign.com.

About Nemooh Mídia

Nemooh Mídia is one of the leading digital signage networks in Brasil with a fast growing network of 500 buses in Sao Paulo, Brasil. We are passionate about high level contents and technology. Our network is the first and only online in Sao Paulo, delivering many relevant contents to watchers in real time.

Product News | October 11, 2021

Groceryshop 2025: Why in-store screens are retail media’s last-mile goldmine

The message from Groceryshop 2025 was unmistakable: The initial era of retail media is closing, moving past what some called the “Gold Rush” phase. That phase, focused on high-margin, performance-driven e-commerce search, is no longer sufficient. The industry is entering what many are calling the “Age of Reckoning,” where true success requires a full-funnel approach and, critically, flawless execution at the point of purchase.

As brands allocate more budget to retail media, the emphasis is moving from digital shelf limitations to the hidden opportunities of the physical screen. Broadsign is key here: in-store screens serve as the final touchpoint where retailers can influence purchase decisions, create engaging shopping experiences, and unlock new revenue streams.

The sense of urgency is confirmed by recent data from eMarketer, projecting that retail media ad spending will reach nearly $100 billion by 2029. That includes U.S. investment in in-store retail media, which is expected to surpass $1 billion by 2028, outpacing growth in online retail media.

Why in-store media unlocks real value

In-store media uniquely combines mass reach, similar to connected TV audiences, with precision targeting at the moment of maximum intent.

Don’t mistake this for traditional out-of-home (OOH) advertising. Retail media requires a deeper integration of first-party data and sophisticated campaign management, extending to the point of purchase. Broadsign offers this core expertise, backed by twenty years of developing reliable, large-scale digital networks. This is where brand messaging turns into actionable insights, directly affecting shopper behaviour.

Strategically positioned digital screens, utilizing first-party data, are crucial for encouraging impulse buys at the last moment. They can showcase personalized offers and specific messages that enhance the in-store experience, influence last-minute decisions, and encourage shoppers to increase their cart sizes. This approach demonstrates how digital screens enhance the shopping experience and improve the average order value.

In a session, industry leaders such as Cristina Marinucci (Mondelez), Ali Miller (Instacart), and Sarah Marzano (eMarketer) highlighted that brand awareness isn’t solely built online. E-commerce has limitations; it lacks a digital counterpart to the disruptive, high-impact engagement offered by in-store screens. This presents an opportunity for brands and retailers to create meaningful and memorable moments that combine personalized experiences with a sense of community.

The hard work behind the magic: Collaboration and data harmony

Scaling in-store media is not simple. Execution is everything, and success requires solving multi-layered challenges.

Organizational alignment: Every team, from brand, trade, shopper marketing, and e-commerce, needs clarity on how to leverage the network. Without alignment, experimentation and innovation stall.
Data harmony: Flexible, real-time budget allocation depends on shared, integrated data systems. Clean-room partnerships are becoming increasingly essential for combining first-party data while respecting privacy, enabling both brands and retailers to maximize value.
Execution is everything: Retailers can no longer afford to simply track screen impressions. The next benchmark is true closed-loop attribution in-store, linking physical exposure directly to lift in sales and basket size. This is the critical question retailers must answer to justify long-term investment and prove performance to brand advertisers.

The retailers and networks that solve operational, measurement, and organizational challenges now will dominate the retail media landscape. The focus must be on getting in-store media right, because that’s where the last mile is won.

A question for retailers and brands

Are your current blockers operational, organizational, or data-related in nature? Understanding this will determine how effectively you can leverage in-store media to drive growth, engagement, and revenue.

Regardless of your stage in the process, Broadsign can help you develop your in-store retail media network. Contact us today to discover how we can assist you.

READ ALSO: Check out our latest playbook, How To Scale In-Store Activation, to learn how to create and grow in-store networks that enhance the shopper experience, open new monetization avenues, and promote long-term success.