Product News | October 11, 2021

Broadsign International, LLC Announces Digital Signage Content Partnership with BlueFox SA

The Broadsign ecosystem expands to include professional digital signage content, accessible and relevant worldwide.

Montreal, QC. June 3, 2014. Broadsign International, LLC, the leading provider of cloud-based digital signage software, has announced a content partnership with BlueFox SA. Headquartered in France, BlueFox provides rights-cleared premium content for digital out-of-home and digital place-based media globally.

“As Broadsign’s digital signage platform continues to mature and serve a growing number of networks, we have an increased responsibility to provide our customers with access to content that is timely, captivating and relevant to spectators’ environments,” said Daniel Parisien, Vice President of Marketing and Strategy at Broadsign. “It was a natural fit to add BlueFox, a company that supplies high quality content worldwide, to the Broadsign ecosystem.”

BlueFox’s strong international presence is bolstered by content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange. “BlueFox is proud to provide professional digital signage content to the augmenting number of networks standardizing on Broadsign’s platform,” said Andrea Le Vot, Chief Executive Officer EMEA at BlueFox. “Our premium content feeds and technology are at the forefront of industry standards thanks to heavy investment in research and development. Like Broadsign, BlueFox raises the bar in terms of innovation that moves our industry forward.”

Broadsign Creator, an easy-to-use Web-based tool, allows Broadsign customers to build content from ready-made templates, enabling small networks or local operators within large networks to create and play back customized digital signage content. As a complement to Broadsign Creator’s rich feature set, the addition of BlueFox will now provide customers with the ability to add automated real-time content feeds, such as news, weather, sport data and traffic.

In line with Broadsign features that encourage advertisers to make use of smart content in digital signage campaigns, BlueFox services can work with those of other specialized platforms for custom and dynamic deliveries. For example, when combined with the automated audience measurement capabilities of fellow Broadsign partner, Quividi, content can be adapted in real-time depending on the audience viewing a screen.

A kiosk featuring Broadsign digital signage software, as well as BlueFox’s smart content and technology, will be on display within Broadsign’s booth at the upcoming FEPE Congress in Vienna, Austria.

About Broadsign

Broadsign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, Broadsign’s latest incarnation, Broadsign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, Broadsign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives. Broadsign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about Broadsign, visit https://broadsign.com.

About BlueFox

BlueFox is the leading content provider in digital signage. Exclusively serving DOOH screens, BlueFox has been in the market since 2006, delivering high-value off-the-shelf and customized content solutions for the global DOOH market. Offerings include real-time feeds, video footage and custom content channels. With its new smart signage technology, BlueFox influences customers in a non-obtrusive way, by delivering targeted content to screens in real-time depending on the viewers in the venue. BlueFox is the only DOOH content provider operating worldwide and supplying content in 17 languages, accessible through its fully automated content webshop. The company serves a wide variety of verticals, markets and target groups with eye-catching and relevant content that is easily integrated into digital signage systems. For more information about BlueFox, visit www.bluefoxcontent.com.

Product News | October 11, 2021

Putting people first: Why Broadsign was named one of Canada’s top employers

Recently, we announced that we have been recognized as one of Montreal’s Top Employers, and now, we’re thrilled to share that Broadsign has been named one of Canada’s Top Small & Medium Employers, too! This award recognizes small and medium-sized businesses across the nation that foster positive workplace cultures through progressive and forward-thinking human resources policies.

Seeing as we’ve put a lot of work into building a workplace where everyone feels welcome, achieving this honour for a sixth consecutive year matters greatly to us. 

What makes Broadsign such a special place? When employees talk about what they love most about working here, the answer is almost always the same: the team makes all the difference. But it’s not just about the colleagues we collaborate with—a people-first attitude is embedded into our company DNA. Whether it’s reflected in the perks that support a healthy work-life balance or in the managers who champion growth and encourage everyone to bring their best to the table, it all comes down to one thing at Broadsign: the people.

Don’t just take our word for it—some of our Broadsigners have shared what they believe makes Broadsign one of the top employers in Canada. Check out what they have to say below. 

An emphasis on professional development and continued learning

Business Analyst Viraj Gandhi has been part of the Broadsign team for over six years. When he first joined, he was new to the world of finance, so he focused on projects and tasks that would help him gain a deeper understanding of how a finance team operates. Through this hands-on experience, he became familiar with customers and vendors, as well as key processes like accounts receivable and accounts payable.

Viraj quickly picked up the concepts and found himself increasingly drawn to the department’s work. Eager to grow, he approached his manager to express his interest in learning more and taking on greater responsibilities.

“In my day-to-day as a business analyst, the first thing is, of course, coffee,” he says, laughing. “But after that, it’s my job to shed a lot of light and provide as much information to various corners of the company as possible.”

So, what about Broadsign that makes it such a great workplace? For starters, it’s the company’s emphasis on well-being. The company’s leadership team understands that the best work happens when employees feel united and understood and operate under a shared mission. 

But it goes beyond cocktail hours and good vibes. When Viraj began to express interest in his professional development, he felt supported. His manager encouraged him to take the leap. 

“My manager gradually exposed me to more difficult reporting while always being available to answer and explain any questions I had along the way.” This little extra boost encouraged him to pursue a certification program (FMVA), propelling him to his new job title of Business Analyst.

“There’s a strong emphasis on professional development [at Broadsign] and to continue learning.”

Putting people first, every step of the way

Since joining the company in June 2022, Daniela Rousse, Human Resources Operations Specialist, has become part of a team committed to supporting its employees in ways that go beyond perks and payroll.

It’s not just the HR team—leadership across the company consistently prioritizes people in every decision. “Our team is passionate about our people,” Daniela says, describing Broadsign’s culture. “And our goal is ultimately to help them grow both professionally and personally.”

By actively listening and striving for continuous improvement, Daniela explains, the team works hard to ensure employees feel truly seen, heard, and supported.

Commitment to work-life balance

As a Technical Account Manager, David Muraca’s days are busy at Broadsign. On any given day, you can catch him guiding clients through technical walkthroughs and trainings, managing projects, and more. His role requires agility and an understanding of the products and clients.

Though the work is challenging, David says it isn’t just the work that keeps him motivated, he’s also driven by the corporate culture at Broadsign. 

“I do find that Broadsign is competitive in terms of its benefits,” he says. As a father of two, ensuring he has enough work-life balance is important. But, he says, Broadsign lets him manage his schedule and be there for his children if anything comes up—which sometimes happens with two little kids. 

Having the flexibility to balance his career and busy family life is part of what makes his life at Broadsign so rewarding. 

Where passion meets purpose

Sabrina Allard, Director of Product Marketing, joined the Broadsign team in 2019. Back then, the product marketing team was one person—her. Fast-forward a few years, and today, the team consists of four individuals managing the company’s entire product marketing efforts.

Throughout her time at Broadsign, Sabrina has been involved with countless projects that have involved cross-collaboration with many different departments.

“Everyone is so passionate and driven. There’s so much energy and heart behind everything we do here,” she says. Ultimately, dedication and commitment are two elements that make working at Broadsign meaningful.

Working together to make great things happen 

Broadsign is the kind of employer that empowers its team to speak up, take initiative, and grow professionally. This mindset is what drives us to keep raising the bar while staying true to our people-first values. We’ve always believed that great things happen when we prioritize our people, and earning this recognition is yet another reflection of that commitment.

If you’re looking for a workplace that empowers, supports, and uplifts you, check out our job openings here