Product News | October 11, 2021

Broadsign International, LLC Announces Digital Signage Content Partnership with BlueFox SA

The Broadsign ecosystem expands to include professional digital signage content, accessible and relevant worldwide.

Montreal, QC. June 3, 2014. Broadsign International, LLC, the leading provider of cloud-based digital signage software, has announced a content partnership with BlueFox SA. Headquartered in France, BlueFox provides rights-cleared premium content for digital out-of-home and digital place-based media globally.

“As Broadsign’s digital signage platform continues to mature and serve a growing number of networks, we have an increased responsibility to provide our customers with access to content that is timely, captivating and relevant to spectators’ environments,” said Daniel Parisien, Vice President of Marketing and Strategy at Broadsign. “It was a natural fit to add BlueFox, a company that supplies high quality content worldwide, to the Broadsign ecosystem.”

BlueFox’s strong international presence is bolstered by content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange. “BlueFox is proud to provide professional digital signage content to the augmenting number of networks standardizing on Broadsign’s platform,” said Andrea Le Vot, Chief Executive Officer EMEA at BlueFox. “Our premium content feeds and technology are at the forefront of industry standards thanks to heavy investment in research and development. Like Broadsign, BlueFox raises the bar in terms of innovation that moves our industry forward.”

Broadsign Creator, an easy-to-use Web-based tool, allows Broadsign customers to build content from ready-made templates, enabling small networks or local operators within large networks to create and play back customized digital signage content. As a complement to Broadsign Creator’s rich feature set, the addition of BlueFox will now provide customers with the ability to add automated real-time content feeds, such as news, weather, sport data and traffic.

In line with Broadsign features that encourage advertisers to make use of smart content in digital signage campaigns, BlueFox services can work with those of other specialized platforms for custom and dynamic deliveries. For example, when combined with the automated audience measurement capabilities of fellow Broadsign partner, Quividi, content can be adapted in real-time depending on the audience viewing a screen.

A kiosk featuring Broadsign digital signage software, as well as BlueFox’s smart content and technology, will be on display within Broadsign’s booth at the upcoming FEPE Congress in Vienna, Austria.

About Broadsign

Broadsign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, Broadsign’s latest incarnation, Broadsign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, Broadsign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives. Broadsign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about Broadsign, visit https://broadsign.com.

About BlueFox

BlueFox is the leading content provider in digital signage. Exclusively serving DOOH screens, BlueFox has been in the market since 2006, delivering high-value off-the-shelf and customized content solutions for the global DOOH market. Offerings include real-time feeds, video footage and custom content channels. With its new smart signage technology, BlueFox influences customers in a non-obtrusive way, by delivering targeted content to screens in real-time depending on the viewers in the venue. BlueFox is the only DOOH content provider operating worldwide and supplying content in 17 languages, accessible through its fully automated content webshop. The company serves a wide variety of verticals, markets and target groups with eye-catching and relevant content that is easily integrated into digital signage systems. For more information about BlueFox, visit www.bluefoxcontent.com.

Product News | October 11, 2021

Groceryshop 2025: Why in-store screens are retail media’s last-mile goldmine

The message from Groceryshop 2025 was unmistakable: The initial era of retail media is closing, moving past what some called the “Gold Rush” phase. That phase, focused on high-margin, performance-driven e-commerce search, is no longer sufficient. The industry is entering what many are calling the “Age of Reckoning,” where true success requires a full-funnel approach and, critically, flawless execution at the point of purchase.

As brands allocate more budget to retail media, the emphasis is moving from digital shelf limitations to the hidden opportunities of the physical screen. Broadsign is key here: in-store screens serve as the final touchpoint where retailers can influence purchase decisions, create engaging shopping experiences, and unlock new revenue streams.

The sense of urgency is confirmed by recent data from eMarketer, projecting that retail media ad spending will reach nearly $100 billion by 2029. That includes U.S. investment in in-store retail media, which is expected to surpass $1 billion by 2028, outpacing growth in online retail media.

Why in-store media unlocks real value

In-store media uniquely combines mass reach, similar to connected TV audiences, with precision targeting at the moment of maximum intent.

Don’t mistake this for traditional out-of-home (OOH) advertising. Retail media requires a deeper integration of first-party data and sophisticated campaign management, extending to the point of purchase. Broadsign offers this core expertise, backed by twenty years of developing reliable, large-scale digital networks. This is where brand messaging turns into actionable insights, directly affecting shopper behaviour.

Strategically positioned digital screens, utilizing first-party data, are crucial for encouraging impulse buys at the last moment. They can showcase personalized offers and specific messages that enhance the in-store experience, influence last-minute decisions, and encourage shoppers to increase their cart sizes. This approach demonstrates how digital screens enhance the shopping experience and improve the average order value.

In a session, industry leaders such as Cristina Marinucci (Mondelez), Ali Miller (Instacart), and Sarah Marzano (eMarketer) highlighted that brand awareness isn’t solely built online. E-commerce has limitations; it lacks a digital counterpart to the disruptive, high-impact engagement offered by in-store screens. This presents an opportunity for brands and retailers to create meaningful and memorable moments that combine personalized experiences with a sense of community.

The hard work behind the magic: Collaboration and data harmony

Scaling in-store media is not simple. Execution is everything, and success requires solving multi-layered challenges.

Organizational alignment: Every team, from brand, trade, shopper marketing, and e-commerce, needs clarity on how to leverage the network. Without alignment, experimentation and innovation stall.
Data harmony: Flexible, real-time budget allocation depends on shared, integrated data systems. Clean-room partnerships are becoming increasingly essential for combining first-party data while respecting privacy, enabling both brands and retailers to maximize value.
Execution is everything: Retailers can no longer afford to simply track screen impressions. The next benchmark is true closed-loop attribution in-store, linking physical exposure directly to lift in sales and basket size. This is the critical question retailers must answer to justify long-term investment and prove performance to brand advertisers.

The retailers and networks that solve operational, measurement, and organizational challenges now will dominate the retail media landscape. The focus must be on getting in-store media right, because that’s where the last mile is won.

A question for retailers and brands

Are your current blockers operational, organizational, or data-related in nature? Understanding this will determine how effectively you can leverage in-store media to drive growth, engagement, and revenue.

Regardless of your stage in the process, Broadsign can help you develop your in-store retail media network. Contact us today to discover how we can assist you.

READ ALSO: Check out our latest playbook, How To Scale In-Store Activation, to learn how to create and grow in-store networks that enhance the shopper experience, open new monetization avenues, and promote long-term success.