Product News | October 11, 2021

Stayhealthy, Inc. Selects Broadsign International, LLC in Strategic Alliance to Deploy its HealthCENTER Kiosk Network Nationwide

Initial deployment across all Kroger® stores with pharmacies to be followed by expansion to other major retail chains.

MONTREAL, CANADA. April 30, 2013 – Health solutions provider Stayhealthy, Inc. has selected Broadsign International, LLC as its digital signage software provider for deployment of its network of HealthCENTER kiosks across the United States. The initial, completed deployment of approximately 2,000 kiosks includes Kroger grocery stores where the self-service, health screening kiosks are situated in waiting areas of in-store pharmacies.

The plug-and-play kiosks are FDA-cleared and offer convenient, easy-to-use, clinical-grade health screenings. Consumers can measure key health indicators including blood pressure, heart rate, total body weight, total body composition (lean mass, body fat, hydration index), vision (color blindness) and BMI. Consumers may also upload personal blood glucose meter and activity monitor data to track their personal results over time to assist in improving health.

Stayhealthy’s new generation of health screening kiosks are the nation’s first and currently only available platform that connects health screening kiosks with Class II medical devices and digital activity monitors united by a secure, HIPAA-compliant online portal installed in over 3,000 professional, medical offices involved in wellness and weight loss programs around the world.

The deployment of the Stayhealthy® HealthCENTER Kiosk Network™ offers consumers the convenience of accurate, self-service measuring of key health indicators at no charge as they shop. Users may also register at the kiosk and receive access to their own personal, Stayhealthy online health record account (Stayhealthy® Dashboard™) to automatically track and monitor their results from any web access location, 24/7.

“With access to affordable healthcare remaining a challenge for a large portion of the population, Stayhealthy is addressing the need by offering an easy-to-use and convenient solution,” stated John Collins, chief executive officer of Stayhealthy, “to empower and engage consumers to securely and accurately measure and monitor key health indicators to improve their health. We are excited to engage Broadsign as our premier platform provider to manage both our rapid content deployment and complex network operations. We appreciate that Broadsign brings robust functionality, flexibility and support to Stayhealthy’s HealthCENTER Kiosk Network™.”

Stayhealthy’s primary mission is to increase consumer access to convenient and accurate health screenings and solutions. Employers, provider groups and public health organizations share a vested interest in connecting with these communities. The Stayhealthy network of health screening kiosks will be funded in part by revenues received from digital advertising and health-related messaging played on the touchscreen and, optional, 32-inch HD LCD display while consumers wait between health screenings. This dwell time offers opportunities for marketers, especially those in health categories, to participate.

“We are very pleased that Broadsign was selected as the digital signage engine for the Stayhealthy® HealthCENTER Network™,” noted Skip Beloff, Broadsign’s vice president of sales. “Our track record demonstrates that Broadsign is a safe bet when it comes to network uptime, maximum automation and the ability to expand networks efficiently and effectively.”

About Broadsign International LLC

Broadsign International, LLC is the leading global provider of software-as-a-service for digital signage networks. Its software allows networks to target out-of-home audiences, place advertising or promotional campaigns, play back scheduled content on each screen and account for campaign performance. Some of the world’s largest and most successful digital signage networks run on Broadsign’s platform. They take advantage of its comprehensive functionality, reliability and virtually unlimited capacity for growing networks without adding personnel. Broadsign is consistently ranked among the top 3 global digital signage software suppliers and received the 2012 Global Growth Leadership Award in the Digital Signage Software market from Frost & Sullivan. In 2013 Broadsign expanded its portfolio by offering a fully-featured and fully-supported smart player, Broadsign Xpress. The industry-changing hardware device allows network operators to deploy digital signage at a fraction of the cost of PC-based alternatives. For more information about Broadsign, visit https://broadsign.com.

About Stayhealthy, Inc.

Stayhealthy, Inc. is a privately-owned healthcare solutions corporation headquartered in Monrovia, California.  Since 1995, Stayhealthy has been committed to improving the way the world measures, manages, and accesses health and fitness.  Stayhealthy has built a world-wide reputation within the research community for providing the highest-quality, FDA-cleared health measurement products, solutions, and services. Stayhealthy has deployed a nationwide network of biometric products and health screening kiosks in pharmacies, employer facilities, wellness centers, clinical, and provider sites to support public health initiatives to integrate with the healthcare community. Stayhealthy products, solutions, and services are backed by its powerful, HIPAA-compliant, online portal to empower and engage individuals, healthcare professionals and organizations across the globe to track health measurement results over time, set goals for improvement, and monitor progress.

Product News | October 11, 2021

Inside DPAA 2025: 5 digital out-of-home trends to watch

The 2025 DPAA Video Everywhere Summit brought together some of the brightest voices in digital out-of-home (DOOH) to discuss where the industry is heading and what’s driving its momentum. From the rise of automation and AI to the rapid evolution of retail media networks, speakers across the ecosystem agreed on one thing: OOH is moving faster, becoming smarter, and playing a more central role in omnichannel strategies than ever before.

In conversations recorded at the Broadsign Content Studio, industry leaders shared how data, creativity, and collaboration are reshaping the medium and why now is the time to lean in.

Automation is accelerating everything

Automation was a hot topic at this year’s DPAA. What once felt futuristic is now powering OOH forward, transforming how campaigns are planned, traded, and managed with greater ease and efficiency. Advertisers increasingly expect the same digital speed and flexibility they get from online channels, and automation is helping the medium deliver exactly that. 

For Joy Hines, Director of Programmatic Operations at Broadsign, automation isn’t a single tool but an ecosystem shift that touches every stage of the workflow, from campaign briefing and planning to creative development and reporting. By streamlining the routine, teams are finally able to focus on innovation. “Automation isn’t the future anymore; it’s here, and it’s accelerating innovation across every part of the process,” she says.

Broadsign activated an automated, live campaign through Broadsign In-Advance on Intersection’s LinkNYC screens, targeting summit attendees around key hotspots.

As automation takes hold across the industry, it’s raising the bar for collaboration and accountability. Standardized processes and faster execution are closing the gap between planning and performance, allowing OOH to match the speed and precision of digital while preserving its creative strength. Forward-thinking media owners are already leaning in, viewing automation as the bridge that makes OOH accessible to omnichannel buyers seeking simplicity without sacrificing scale.

READ ALSO: In-advance DOOH transactions for buyers: Your questions answered

AI & data advancements are fueling smarter campaigns

AI has quickly evolved from buzzword to business driver, reshaping how campaigns are planned, optimized, and measured. Across conversations at the DPAA Summit, leaders agreed that the real power of AI lies in its ability to take on the repetitive, manual work so teams can focus on creativity and strategy.

From automating creative resizing to streamlining campaign workflows, AI is helping advertisers move faster while maintaining consistency and quality. It’s becoming the silent engine behind more efficient operations and freeing marketers to spend time where it matters most.

Premesh Purayil, Chief Technology Officer at OUTFRONT, also pointed to the potential of AI-driven agents that can handle transactions and optimize campaigns dynamically. These systems can analyze data in real time, predict outcomes, and automatically adjust targeting or messaging based on performance signals, a shift that’s bringing OOH closer to digital’s level of agility and precision.

“I think the rise of AI and agentic technology is really starting to solve some of the long-standing challenges in out-of-home. Traditionally, it’s been very RFP-based, very manual. Before agentic, the solution would’ve been to just build APIs and make transactions a bit easier. But this gives us a chance to leap past that stage and move toward something more advanced and forward-facing.”

Dynamic creative and personalization continue to drive impact

Creative and personalization have become key focus areas in DOOH, helping brands deliver timely, relevant messages that drive stronger results. Dynamic creative optimization (DCO) is unlocking new possibilities in OOH by tailoring messages to real-world contexts and environments. While many agencies and brands have yet to harness its potential fully, industry leaders expect adoption to accelerate in 2026 as more advertisers see its impact.

“Buyers can sometimes lean out of [DCO] because they’re afraid of what they don’t know. But DSPs, SSPs, and publishers have put in a lot of foundational work over the past several years to make it more possible and easier than ever. There’s so much untapped potential with it,” says Broadsign’s Joy Hines. 

Adam La Marca, Senior Manager, Head of Agency and Client Partnerships at Kinective Media by United Airlines, highlighted a clear shift in how brands approach creative, particularly in travel and experiential environments. “Creative development has really taken off,” he says. “Whether it’s brands exploring AI-driven concepts or investing more in the environments where their ads appear, we’re seeing a much deeper focus on creativity and context. Brands that lean into the traveller mindset and experience see strong results, from brand health and awareness to measurable outcomes. It’s become commerce everywhere, especially within OOH.”

In-store retail media is redefining the shopper experience

As retailers unlock new revenue streams and rethink the shopping experience, in-store retail media is becoming a powerful layer in the commerce journey. Retail spaces are evolving from static aisles into dynamic, data-driven environments where messaging adapts to shoppers in real time.

At the same time, many buyers still underestimate how much first-party retailer data can fuel smarter OOH targeting and measurement. Retail partners can now connect ad exposure to real purchase activity, proving that screens near stores and inside them directly drive outcomes — a major advantage as retail media budgets continue to grow across digital channels.

Alexander Papathomas, CEO at Smartstreet AI, describes the opportunity to turn aisles into digital, interactive experiences: “We can really take advantage of engaging with customers in new ways by layering in AI, data, and more sophisticated tools. It gives us a chance to create a much stronger experience, and that’s a real opportunity we’re excited about.”

This shift mirrors the sophistication of online retail media, with real-time targeting, frequency control, and conversion attribution now applied in-store, giving brands confidence that their spend is measurable.

“Retailers are realizing they’re sitting on a treasure of data, and they’re trying to monetize it,” says Hammad Benjelloun, CEO & Co-Founder of AiOO. “If we want DOOH, and especially retail media, to catch up on advertising spend, we need retailers and media buyers to adopt technologies that enable real-time audience targeting, campaign performance measurement, and conversion attribution.”

Looking ahead

As OOH heads into 2026, the focus is shifting from access to advancement. Programmatic has made buying easier; now it’s about using it smarter by combining data, automation, and creativity to drive real results. That progress depends on closer collaboration across teams and channels, with OOH becoming part of a connected storytelling ecosystem alongside programmatic and video.

This more integrated approach boosts creative impact and positions OOH as a performance-driven part of the digital mix. If 2025 showed that OOH can keep up with digital, 2026 will be the year it leads the way.

Looking to elevate your DOOH strategy in 2026? Contact us to get started.