Product News | October 11, 2021

Stayhealthy, Inc. Selects Broadsign International, LLC in Strategic Alliance to Deploy its HealthCENTER Kiosk Network Nationwide

Initial deployment across all Kroger® stores with pharmacies to be followed by expansion to other major retail chains.

MONTREAL, CANADA. April 30, 2013 – Health solutions provider Stayhealthy, Inc. has selected Broadsign International, LLC as its digital signage software provider for deployment of its network of HealthCENTER kiosks across the United States. The initial, completed deployment of approximately 2,000 kiosks includes Kroger grocery stores where the self-service, health screening kiosks are situated in waiting areas of in-store pharmacies.

The plug-and-play kiosks are FDA-cleared and offer convenient, easy-to-use, clinical-grade health screenings. Consumers can measure key health indicators including blood pressure, heart rate, total body weight, total body composition (lean mass, body fat, hydration index), vision (color blindness) and BMI. Consumers may also upload personal blood glucose meter and activity monitor data to track their personal results over time to assist in improving health.

Stayhealthy’s new generation of health screening kiosks are the nation’s first and currently only available platform that connects health screening kiosks with Class II medical devices and digital activity monitors united by a secure, HIPAA-compliant online portal installed in over 3,000 professional, medical offices involved in wellness and weight loss programs around the world.

The deployment of the Stayhealthy® HealthCENTER Kiosk Network™ offers consumers the convenience of accurate, self-service measuring of key health indicators at no charge as they shop. Users may also register at the kiosk and receive access to their own personal, Stayhealthy online health record account (Stayhealthy® Dashboard™) to automatically track and monitor their results from any web access location, 24/7.

“With access to affordable healthcare remaining a challenge for a large portion of the population, Stayhealthy is addressing the need by offering an easy-to-use and convenient solution,” stated John Collins, chief executive officer of Stayhealthy, “to empower and engage consumers to securely and accurately measure and monitor key health indicators to improve their health. We are excited to engage Broadsign as our premier platform provider to manage both our rapid content deployment and complex network operations. We appreciate that Broadsign brings robust functionality, flexibility and support to Stayhealthy’s HealthCENTER Kiosk Network™.”

Stayhealthy’s primary mission is to increase consumer access to convenient and accurate health screenings and solutions. Employers, provider groups and public health organizations share a vested interest in connecting with these communities. The Stayhealthy network of health screening kiosks will be funded in part by revenues received from digital advertising and health-related messaging played on the touchscreen and, optional, 32-inch HD LCD display while consumers wait between health screenings. This dwell time offers opportunities for marketers, especially those in health categories, to participate.

“We are very pleased that Broadsign was selected as the digital signage engine for the Stayhealthy® HealthCENTER Network™,” noted Skip Beloff, Broadsign’s vice president of sales. “Our track record demonstrates that Broadsign is a safe bet when it comes to network uptime, maximum automation and the ability to expand networks efficiently and effectively.”

About Broadsign International LLC

Broadsign International, LLC is the leading global provider of software-as-a-service for digital signage networks. Its software allows networks to target out-of-home audiences, place advertising or promotional campaigns, play back scheduled content on each screen and account for campaign performance. Some of the world’s largest and most successful digital signage networks run on Broadsign’s platform. They take advantage of its comprehensive functionality, reliability and virtually unlimited capacity for growing networks without adding personnel. Broadsign is consistently ranked among the top 3 global digital signage software suppliers and received the 2012 Global Growth Leadership Award in the Digital Signage Software market from Frost & Sullivan. In 2013 Broadsign expanded its portfolio by offering a fully-featured and fully-supported smart player, Broadsign Xpress. The industry-changing hardware device allows network operators to deploy digital signage at a fraction of the cost of PC-based alternatives. For more information about Broadsign, visit https://broadsign.com.

About Stayhealthy, Inc.

Stayhealthy, Inc. is a privately-owned healthcare solutions corporation headquartered in Monrovia, California. Since 1995, Stayhealthy has been committed to improving the way the world measures, manages, and accesses health and fitness. Stayhealthy has built a world-wide reputation within the research community for providing the highest-quality, FDA-cleared health measurement products, solutions, and services. Stayhealthy has deployed a nationwide network of biometric products and health screening kiosks in pharmacies, employer facilities, wellness centers, clinical, and provider sites to support public health initiatives to integrate with the healthcare community. Stayhealthy products, solutions, and services are backed by its powerful, HIPAA-compliant, online portal to empower and engage individuals, healthcare professionals and organizations across the globe to track health measurement results over time, set goals for improvement, and monitor progress.

Product News | October 11, 2021

How to boost your back-to-school campaigns with OOH advertising

Back-to-school season isn’t just about new notebooks and sneakers—it’s one of the biggest retail moments of the year. In fact, next to Black Friday, it’s the second-busiest shopping event, with sales expected to reach $84.5 billion in 2025. It’s a key moment for brands to drive both in-store and online traffic.

According to the National Retail Federation, 67% of back-to-school shoppers had already started shopping by early July, up from 55% last year and the highest early start since the NRF began tracking it in 2018. The early start is partly driven by economic concerns: 51% of families say they’re shopping earlier this year to avoid potential price increases due to tariffs or inflation.

With shoppers active early but still open to influence, this season presents a key opportunity for advertisers to stay top of mind throughout the entire purchase journey. DOOH advertising helps brands do just that—reaching shoppers in real time with contextually relevant messages near retail locations, on transit routes, and in everyday environments where purchase decisions happen.

With families actively hunting for value and wrapping up their shopping lists, DOOH offers a smart, scalable way to connect with them. Here’s how to maximize your back-to-school campaigns this season.

Strategies for effective back-to-school OOH advertising

Targeted ad placements

Location matters—and when it comes to driving real-world action, proximity pays off. According to the OAAA, 30% of consumers have recently noticed OOH ads providing directions to a business. Of those, 51% visited the business, and 93% made a purchase, highlighting the power of timely, well-placed messaging to convert attention into action.

With 62% of back-to-school shoppers planning to visit two or more physical stores this season, strategic DOOH placements offer a direct way to influence purchase decisions in real time. By meeting consumers where they live, move, and shop—on commutes, in stores, and during everyday errands—advertisers can stay top of mind throughout the entire path to purchase.

Urban panels and transit stations reach students, teachers, and parents as they navigate city streets or commute to school and work—making them ideal for building awareness early in the shopping cycle.
In-mall screens and big-box retail placements reach consumers at the point of decision, when new clothes, school supplies, and electronics are already top of mind. These locations offer both high dwell time and strong purchase intent.
Grocery stores and pharmacies are high-frequency stops for families throughout the season. Placing DOOH ads in these environments helps reinforce messaging around snacks, lunch prep, personal care, and other everyday essentials.
Near college campuses, DOOH campaigns can engage students and educators gearing up for the semester, with messaging focused on dorm furnishings, laptops, and classroom supplies.

Tesco’s back-to-school campaign via Clear Channel UK.

Contextual, relevant messaging

Crafting timely and relevant messages for your OOH ads can significantly enhance their impact—especially as inflation continues to influence how households prioritize their spending. According to the National Retail Federation, nearly half of back-to-school shoppers are delaying purchases to wait for better deals, making context-aware messaging more valuable than ever.

DOOH ads tailored to contextual settings or time-specific discounts can help capture a shopper’s attention and inspire action—whether it’s a limited-time offer near a big-box store or a reminder to stock up on supplies during the afternoon commute. You can take that agility even further by incorporating dynamic creative, allowing your messaging to automatically adapt based on real-time conditions.

Thanks to continued advancements in programmatic digital out-of-home (pDOOH), triggering dynamic ads is easier than ever. Advertisers can activate creative based on factors like weather, traffic conditions, time of day, special offers, or even nearby events. In some cases, ads can even be triggered by inventory status, such as displaying promotional discounts when a store has an overstock of merchandise.

Timing is key—schedule ads during the moments your audience is most likely to engage, like morning and afternoon commute windows, weekend shopping rushes, or after-work errand hours, to ensure your message reaches consumers when it matters most.

H&M promotes the back-to-school season during commuting hours via JCDecaux.

Amplifying digital reach with OOH

OOH advertising is not just about physical presence; it can also drive digital engagement. According to data from The Harris Poll and OAAA, 74% of mobile device users reported taking action on their mobile devices following recent exposure to DOOH ads, with actions ranging from online searches about advertisers to direct visits to advertiser websites and social media platforms.

Integrating QR codes or short URLs into OOH ads can encourage viewers to visit an online store or follow or engage with a brand on social media to access a promo code for B2S shopping. Social media contests or giveaways with a B2S theme promoted on OOH creative can further drive engagement and increase a brand’s following.

Interested in getting started with DOOH this back-to-school shopping season?

The back-to-school season is a prime time for brands to connect with consumers and boost sales. Incorporating OOH into your marketing strategy is a strategic way to reach parents, students, and teachers where they’re at, increasing brand awareness and prompting them to take action.

Explore curated audiences in our Retail package here!