Product News | October 11, 2021

Join the Total Recovered campaign and spread good news we can all use

Shows a tally of people who have recovered from COVID-19

We’ve had a steady stream of upsetting events over the past several months, which makes it especially important to remind ourselves of the good things that we can celebrate.

That’s why we were so pleased to lend our support to the Total Recovered campaign conceived by Orb, produced by Creative Conscience and L&Co, developed by Voodooh and Nicole Yershon, and designed by recent Leeds Arts University creative advertising graduate Megan Williams.

The campaign provides a running tally of people known to have recovered from COVID-19 worldwide, and it pulls forth a doubly inspiring message by refocusing some of the grim language so often associated with the disease. Campaign creative dynamically updates, drawing live global recovery data sourced from Johns Hopkins University, the World Health Organization, and the Centers for Disease Control.

The campaign creative is free to use across any DOOH network. If you would like to feature it, head over to this page to access the dynamic files. Common screen sizes will be available to access immediately. Custom sizes will be produced by Voodooh and delivered to you within 24 hours.

Join in, and follow along with us for a little more of the good news we all need.

Product News | October 11, 2021

HP drives a 12% sales lift with programmatic DOOH in Dubai

HP, a global technology leader and official technology sponsor of Real Madrid, leveraged the power of programmatic digital out-of-home (pDOOH) to promote its Smart Tank printer series. The targeted campaign in Dubai was designed to increase brand visibility, shift consumer perception, and drive measurable sales in a highly competitive market.

Objective

HP’s primary goal was to boost awareness, reshape brand perception, and increase purchase consideration for its CISS Tank printers, specifically the HP Smart Tank 585. Facing lower awareness and a lagging market share in the UAE, the campaign focused on delivering high-frequency exposure to a key audience: parents aged 25-54, aiming to convert attention into tangible sales growth.

Strategy

HP partnered with Broadsign to run a pDOOH campaign exclusively in Dubai, one of the UAE’s highest-value media markets. With Broadsign’s support, HP accessed premium digital inventory across shopping malls, transit hubs, and other high-traffic environments frequented by families. The campaign was designed to reach parents aged 25 to 54, targeting households with children—the key audience for HP’s Smart Tank printers. By combining contextual placements with precise audience targeting, the campaign delivered repeated, high-impact messaging throughout the day, helping build awareness and drive consideration.

See how HP increased sales and brand awareness with digital out-of-home

Results

A comprehensive brand lift study was conducted alongside retail data analysis to evaluate the campaign’s impact on brand awareness, image, purchase intent, and sales lift.

Significant sales lift: The campaign contributed to an impressive +12% YoY sales growth for HP printers in the UAE market, proving the effectiveness of pDOOH as a full-funnel channel that supports both brand lift and retail performance.
Stronger Brand Image: The campaign delivered a 2x increase in positive brand image among exposed recallers compared to the control group.
Higher Purchase Consideration: The activation resulted in a +42% lift in consideration for the HP Smart Tank 585 printer, demonstrating the channel’s ability to move audiences directly from awareness to intent.
Top-Tier Ad Recall and Interest: The campaign achieved a 41% ad recall, placing it in the top 5% industry benchmark. Furthermore, 64% of recallers expressed interest in the ad, also within the top 5% benchmark, indicating high creative resonance and message relevance with the target audience.

Month: June 2020